There’s a popular saying that goes, “When times are good you should advertise. When times are bad you must advertise.” During this time of uncertainty, some practices have decided to cut back on their marketing. They are pessimistic about marketing their practice right now and they decide to wait out this period by turning off their ads, and holding off on communicating with their audience. What this really means is that it’s prime time to market your practice.

Gain More Market Share Now

This article originally appeared in the July/2020 issue of the Academy of General Dentistry’s AGD Impact magazine.

If COVID-19 has taught us anything, it’s that marketing your dental practice online is more important than ever, but that the message may have changed. The crisis has trained people to reach for their computers for information, products and services instead of heading out to Main Street. It has also reframed how we interact with the world and each other; what is safe and what is not is still a question in many people’s minds.

The Opportunity in Change

When we speak to new clients we often find that their website, Facebook, blogs, and other online platforms all look different making it difficult for patients to see they belong to the same practice. There is no branding-the use of fonts, colors and imagery from one place to the next is different, and there is nothing consistent about the messaging. You have to wonder, how would this make a new patient feel about your practice?

How To Create A Memorable Facebook Cover Image

Not many people think of going to the dentist as fun. As with most health practitioners, the dentist is usually thought of as a serious and professional place. Marketing your dental practice, however, can attract more people with the use of some light hearted humor. There are many, shall we say not so fun brands, that spice up their marketing to stand out and get noticed. Geico Insurance, for example, took a dull subject and created amusing advertisements that are well recognized across multiple media channels. Not all practices may be feel up to this type of marketing but if you like to think of yourself as fun, laid back and you are willing to stand out then a campaign that grabs attention may be for you.

Spice Up Your Marketing