Don’t be put off by dental direct mail marketing. After all, who doesn’t get excited when they open the mailbox and find a personal message, addressed directly to them? Indeed, staying in contact with your patients is just as important offline as it is online. And when done the right way, with a sound strategy and consistent execution, Direct Mail is a great way to reach already-existing and potential patients. As an added benefit, it enhances brand awareness. (After all, nobody wants a nobody – be the popular one!)
With Direct Mail, the key is to identify which households your practice best suits and target them with postcards or other mail pieces on a regular basis(consistency is the key here). We help your target audience become familiar with your practice and increase your brand recognition. The more familiar your prospective patients are with you and your practice, the more likely they are to pick up the phone and make an appointment.
It’s extremely important to use that we strategize with our clients and segment their Direct Mailing lists by a variety of variables such as; age, zip code, household income, family size, etc. To maximize impact, it’s also important to focus our efforts: As an example- Rather than sending a postcard to 10,000 houses once it’s better to target a limited, but carefully selected audience and send out 3,000 postcards multiple times to the same targeted households. Another key ingredient is the material itself. We design distinctly different dental postcards that are sure to grab the attention of your prospective patients and make them want to pick up the phone or visit your website to make an appointment.
If you have any questions about your dental direct mail marketing campaign, please don’t hesitate to contact us. We would be happy to answer any questions you may have.