Dental Marketing Books

from: My Dental Agency
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The Dental Practice Breakthrough

BY: JACKIE ULASEWICH

This Book Reveals How to Win Over More and Better Patients by Conquering The 5 Devastating Marketing Mistakes That Are Costing YOU Big.

Here’s a taste of what’s revealed inside the covers of this powerful book:

  • What you risk when by using “canned” cookie-cutter or template-driven promotions that every other Dentist is using… even high quality “off-the-shelf” content can sabotage your practice, destroying your credibility and causing even long time patients to turn you off.
  • How leveraging the power of PERSONALITY will enable you to quickly build TRUST with prospects and patients – it’s simple, effective, and because they now want YOU and only you, it doesn’t require gimmicks like cut-rate deals or flashy guarantees.
  • The most common mistakes Dentists make when using Facebook, Twitter, and other online tools and exactly what you need to do instead to create a powerful connection with each and every patient.
  • The KEY to the effective use of Email marketing for your Practice… the opportunities go way beyond simple appointment reminders and ticklers for six-month checkups.
  • Why it’s so important to establish a comprehensive, integrated Digital Marketing strategy for your practice… in today’s world of smart phones, tablets, and “always on” internet access, you can’t afford to simply muddle along using outdated technology.
  • Revealed: How to put the power of the 3 R’s (Reputation, Relationships, and Retention) to work 24/7/365 for your practice – they’ll already affecting your business: are you managing them according to a clearly defined purpose, or are you simply leaving them to chance?
  • And a LOT MORE as well!

Best Selling Dental Marketing Book

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Dental Disruption

BY: JACKIE ULASEWICH

Amazon #1 Best Seller

You Simply Can-NOT Afford to Market Your Practice the Same Way You Did 10, 5, even 2 Years Ago… Discover What You Must Instead Do NOW in our New Book:

Dental Disruption, reveals how savvy doctors just like you are incorporating new digital marketing strategies to attract the type of patients they want and build their ideal practices faster.

Here’s what you’ll discover inside this sure-to-be eye-opening new book:

  • Why your patients can’t tell the difference between Corporate “Doc in a Box” dental care and the high quality, personalized treatment options you provide – and the simple step you must take NOW to level the playing field between you and Corporate Dentistry’s massive marketing budgets.
  • The key pillars of trust that you must have in place today… a diploma on the wall and a few good reviews isn’t anywhere close to good enough given today’s competitive playing field.
  • How the smartphone has turned traditional dental marketing upside down; and if you rely on what worked even ten years ago, you’re getting left in the dust!
  • The crazy paradox of why being “professional” hammers your brand – and why suits, ties, and “all business” Marketing TANKS compared to the simple act of just being you.
  • Do you wonder whatever happened to “word of mouth?!” (Hint: It still works, you just need give it the right gas using the right media.)
  • How to integrate personality into your marketing in a way that’s both seriously fun, yet still true to your practice’s mission.
  • “TMI – Too Much Information” – why instant access to information about Dentistry devastates traditional practice marketing, and the simple steps you must take to overcome it.
  • The number #1 objective of ALL your marketing efforts… it’s the simple, disruptive shift you must make to stay competitive today.