Do you remember dental marketing before the digital age when it was made up of TV commercials and print advertising? Back in the latter half of the 20th century, the big dental consumer companies used catch phrases and jingles in their advertisements, some you would probably remember today if you heard them again.
In this episode, we go over a case study from one of our clients, discussing all of the things that were hindering their progress as a practice, and how we were able to turn that around for them in as little as 4 months! It’s because we are marketing more comprehensively and holistically that they are seeing these types of results.
This article originally appeared in the July/2020 issue of the Academy of General Dentistry’s AGD Impact magazine.
If COVID-19 has taught us anything, it’s that marketing your dental practice online is more important than ever, but that the message may have changed. The crisis has trained people to reach for their computers for information, products and services instead of heading out to Main Street. It has also reframed how we interact with the world and each other; what is safe and what is not is still a question in many people’s minds.
Were you one of the practices that continued to engage with patients while your practice was shut down? If you weren’t, you have some catching up to do.
Bad reviews can really hurt your practice, especially when the bad review is for another practice but ends up on your Google or Facebook page. Check out this case study to learn more and how you can build your reviews back up.