The Opportunity in Change

By Advice, Published Articles

This article originally appeared in the July/2020 issue of the Academy of General Dentistry’s AGD Impact magazine.

If COVID-19 has taught us anything, it’s that marketing your dental practice online is more important than ever, but that the message may have changed. The crisis has trained people to reach for their computers for information, products and services instead of heading out to Main Street. It has also reframed how we interact with the world and each other; what is safe and what is not is still a question in many people’s minds.

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