As a dental practice owner, you are an expert in all things dentistry. But when it comes to the marketing side of things, are there some concepts that perhaps you’re…
I’ve just gotten my hands on a remarkable new book that I believe could make all the difference in your practice, especially right now. The author (and my good friend)…
When a dental practice hires a marketing agency, they usually have great expectations, and that’s what I love to see! Working with a practice that is enthusiastic about marketing makes…
If your marketing seems generic or (heaven forbid) boring, it’s time to wake it up! Customizing content, telling your story, focusing on patient needs, and having a solid strategy in…
Business leaders young and old face the same problem — how to form a solid team that will work hard to promote the business’s success. Whether it’s a new business…
With social media continuing to grow in popularity, many people believe that email is no longer relevant. We don’t believe that’s true. In fact, email is one of the most…
Marketing is an art and a science. To be effective, your marketing has to appeal to your target audience by giving them information they want and need, and it has…
There are plenty of patients for every dental practice to be successful, which is why we never want our clients to obsess over what others are doing as far as…
When it comes to marketing, there’s nothing more convincing than seeing real results and case studies showing the progress from start to finish, the specific steps it took to get…
Has your marketing strategy been producing the results you want? Do you feel like your efforts are falling flat? Perhaps it’s time to take a good look at your current…