Not many people think of going to the dentist as fun. As with most health practitioners, the dentist is usually thought of as a serious and professional place. Marketing your dental practice, however, can attract more people with the use of some light hearted humor. There are many, shall we say not so fun brands, that spice up their marketing to stand out and get noticed. Geico Insurance, for example, took a dull subject and created amusing advertisements that are well recognized across multiple media channels. Not all practices may be feel up to this type of marketing but if you like to think of yourself as fun, laid back and you are willing to stand out then a campaign that grabs attention may be for you.
Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.
When you think of marketing your practice, you probably think about using your website, social media posts, emails, and online ads to attract new patients. In any solid marketing strategy, however, you shouldn’t overlook your existing patients-they are key to the success of your practice. In fact, once you acquire a patient, think of it as just the beginning of your marketing relationship with them, as well. Here are reasons why you should:
The countdown to the New Year has begun, and we can’t wait to help market our clients in 2020 so they can reach even more new patients and grow their practice. This is also a time to reflect on what we can do different, or improve upon so that marketing processes and plans run more effectively. One common occurrence we notice is that dental practices start to plan in late November to do something special for the holidays. Most likely, they are not aware that as a marketing agency we work months in advance on projects and they should too. Here’s how your practice can plan properly for effective marketing next year.
Asking patients for a review puts you in a vulnerable position. You hope they will leave positive feedback, but what if they don’t and their not so flattering review is online for everyone to read. In the past, this hesitancy to ask any and all customers to leave a review led businesses to filter candidates, a process known as “review-gating”. It was a common practice and in fact, we did this for our clients years ago, too. Not long ago, however, Google and other credible review sites put a stop to it and for good reason. Like Google, we noticed it wasn’t helping our clients, but actually hurting them in the long run.