Asking patients for a review puts you in a vulnerable position. You hope they will leave positive feedback, but what if they don’t and their not so flattering review is online for everyone to read. In the past, this hesitancy to ask any and all customers to leave a review led businesses to filter candidates, a process known as “review-gating”. It was a common practice and in fact, we did this for our clients years ago, too. Not long ago, however, Google and other credible review sites put a stop to it and for good reason. Like Google, we noticed it wasn’t helping our clients, but actually hurting them in the long run.
On today’s episode we’re going to discuss the reasons you need to be more authentic in your practice and how to incorporate this concept in your marketing.
As a newly minted dental school graduate, you’re probably eager to get your practice up and running. While you are trained in providing dental care, you may find that getting new patients requires another set of skills. Growing your dental practice isn’t necessarily an “if you build it, they will come” endeavor. Taking marketing shortcuts in the beginning may cost even more money in a few years if you need to fix components like your website or online ads. Marketing can be overwhelming, but there are foundational elements that will help set you on the right track.
When you write a book that becomes a #1 best seller on Amazon, your first reaction might be to pop the champagne corks and start celebrating. That’s not quite what’s happening here at the My Dental Agency offices. While our book, Dental Disruption: The Decade That Changed Dentistry, is now a #1 best seller on Amazon, we are feeling grateful and humbled more than anything.
Unlike a Halloween horror movie, marketing your practice doesn’t have to be scary. The trick is to not be like Freddy or Jason when it comes to digital marketing and scare your patients away with creepy tactics. Instead follow these tips to lead you out of the corn maze and have your patients calling you the hero.
Video is one of the most effective ways to quickly engage with patients and tell them about you and your practice. It personalizes the information on your website and social media pages, giving people a sneak-peak into you as a person. Whether you’ve used video as part of your marketing before or would like to start, there are 2 great ways to use it on your website and in your marketing.