Being in-network with various dental insurance providers consumes the major portion of a dental practice’s marketing budget. If your practice relies heavily on insurance networks to attract new patients, you…
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If the types of patients you really want to see are not finding your practice, if you’ve spent hours upon hours perfecting your skills but rarely get the chance to…
Every dentist and dental practice defines success differently. For many dental practices, success can mean more brand/practice awareness within the community, fewer patients but higher revenue, or an influx of…
Part of marketing your practice is telling your story to the people you are trying to reach so they feel like they know you before they ever come through the…
Did you miss our LIVE expert panel discussion about Unlocking Your Practice’s Hidden Profits? For the first time, I am giving instant access to a replay of the full discussion.
Stephanie Krotov is our Google & Facebook Ads Manager, a key role at MDA. A major part of her job is being responsible for testing out new ads for our…
As a dental practice owner, you are an expert in all things dentistry. But when it comes to the marketing side of things, are there some concepts that perhaps you’re…
I’ve just gotten my hands on a remarkable new book that I believe could make all the difference in your practice, especially right now. The author (and my good friend)…
When a dental practice hires a marketing agency, they usually have great expectations, and that’s what I love to see! Working with a practice that is enthusiastic about marketing makes…
If your marketing seems generic or (heaven forbid) boring, it’s time to wake it up! Customizing content, telling your story, focusing on patient needs, and having a solid strategy in…
