We often get asked about the difference between sales and marketing and how they work together. Marketing and sales are two closely related concepts that are equally essential if you…
Online Community Engagement Activities: What it is and why it’s important for your practice When we think of marketing, of course the first thing that springs to mind is advertising…
If your practice believes marketing is an essential activity for growth, then you are among the vast majority of dentists in the country. But how do you know if your…
Despite the recent setbacks in the state of the pandemic, signs are currently pointing to an economy that is on the rebound, and that’s great news for small business owners,…
At MDA, we make it no secret that our secret is our amazing team. One of our most senior team members is Kelsey Hodros, our Chief Client Liaison, who has…
Times change, and so you’ve purchased new equipment, adapted your chairside procedures and techniques, and discarded some traditional practices in favor of newer, more streamlined ones. Do your prospective patients…
Independent dental offices have much more to offer and can easily outshine the corporate offices, and patients know this, especially when you market your independent practice effectively.
The year is now half over. It doesn’t seem possible, yet here we are. Once we’ve gotten over the shock of how quickly the time has flown by, we then…
Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences…
Word of mouth is a concept as old as time. Our ancestors used it to pass on traditions and tell stories about heroes and monsters and warn others about danger.…