AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising…
The conference was a great experience, and we were very happy to be back, participating in person again. It was certainly our pleasure to speak in front of so many…
I recently asked Dr. Brown to share his thoughts and experience specifically for dentists who are apprehensive about investing in a comprehensive marketing strategy.
Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to…
Dentistry has changed, especially in recent decades. I’m not just referring to advances in technology and treatments. I’m talking about the fact that the number of women in dentistry has…
Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.Everyone has…
The post-pandemic marketing landscape can be sensitive from a marketing perspective, but there are definitely opportunities for dentists to serve patients whose dental health has suffered over the last two…
Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience.
My career started the way it does for so many entrepreneurs — in corporate America. I spent a lot of years climbing the ladder rung by rung, playing politics and…
For those who are not familiar, Google My Business is a free marketing tool that lets dentists supply details about their practices that can be searched and found online by…