This article originally appeared in the September/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Gone are the days of advertising in the Yellow Pages and relying on…
Is your marketing strategy missing something? Maybe your Facebook content is on fire, but you don’t know how to get more positive reviews. Or maybe your online reputation is sound,…
Remember the days when MySpace was the social media platform to use? Well, these days, MySpace is obsolete, but we have more platforms to use than ever before: Facebook, Twitter,…
In case you’re not up on your social networking terms, a hashtag (a.k.a. pound sign, a.k.a. number sign, a.k.a. #) is a symbol used to make any term searchable. It…
This article originally appeared in the May/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. You’ve been reading about digital marketing for months now. Maybe you’ve even attempted…
When marketing your practice, there is a place for professional photography. Your website, for example, should include professional headshots of your team members and interior shots of your office, all…
If you have ever searched for something on Google – and who hasn’t – then you are familiar with the AD symbol on the first two or three results. As…
Picture this: you’re looking for a plumber to install a water-saving sink in your practice’s restroom. You visit eight different websites when you notice something – six of them have…
In case you haven’t seen the commercials, Facebook LIVE is the next big thing. If you don’t watch television, or read the newspaper, or interact with humanity, you may need…
This article originally appeared in the March/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Using social networking to market your practice is no big secret. You’ve probably…