In the ever-changing landscape of marketing, it’s hard to anticipate what new trends lie ahead. The good news is that there is research that can reliably predict patterns, allowing you…
As a dentist and a business owner, you’ve already got your hands full. You probably find yourself worrying about all sorts of responsibilities that they didn’t teach you about in…
This article originally appeared in the January/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. The beginning of a new year is the perfect time to reflect on…
We all know who the real hero was in Rudolph the Red-Nosed Reindeer; Hermey the Elf! Without his wizard-like dentistry skills, the Abominable Snowman would have devoured everyone in the…
This article originally appeared in the December/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. As a business owner, it is imperative for you to market your practice…
The Difference Between Quality and Quantity in Patients So often, marketing efforts focus on bringing in more patients. That’s all good and well unless your new patients pop in for…
Spooktacular Marketing Ideas for Halloween Staying on top of marketing tasks can be daunting if you’re doing it consistently. Coming up with topics for blogs, making sure you post up-to-date…
The homepage for your practice website is akin to a first impression, so your instinct may be to put all of your experience, services, and equipment on that single page…
This article originally appeared in the September/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Gone are the days of advertising in the Yellow Pages and relying on…
Is your marketing strategy missing something? Maybe your Facebook content is on fire, but you don’t know how to get more positive reviews. Or maybe your online reputation is sound,…