The Grass Isn’t Always Greener, and It’s OK to Go Back
In the world of dentistry and in marketing, the competition is fierce. At MDA, we’re fully aware that other marketing agencies solicit our clients and sometimes even convince them to make the switch. However, it doesn’t always turn out to be a better deal for the practice. Often, the clients that leave return to us, and when they do, we welcome them with open arms, no judgment, no hard feelings. We simply pick up where we left off.
The Appeal of the Shiny New Thing
Dental practices have no shortage of marketing agencies to choose from, many of which are much larger than our small business. A larger agency can be tempting for its sophisticated technology, variety of services, and polished reputation. We know that sometimes another agency may appear to offer more, and we would never blame a client for exploring their options. We understand that a boutique marketing agency isn’t the right fit for everyone, but we’re also not surprised when a client comes back after a less-than-satisfying experience.
Why They Come Back
Over the years, we’ve had a few dental practices leave MDA for other agencies, only to return. Why does this happen? The main reason is simple: they didn’t receive the level of attention and care they were accustomed to with us. That’s the key difference between our agency and many of the others. Because we take a highly personalized approach and focus exclusively on independently owned dental practices, we offer something other agencies can’t: a true partnership.
Relationship
To ensure a lasting, productive relationship, the MDA team considers itself an extension of the practice. We take the time to understand a practice’s personality, and most of all, get to know the people who make it unique. Our team approaches marketing as a long-term commitment — the longer, the better, in fact — so we can continue to build on our successes. It’s that level of dedication that makes the real difference.
Expertise
Our team members don’t just understand marketing. They also understand the common challenges that independent dental practices face. They know how to tailor marketing strategies to all types of dental practice, from rural practices to practices in major metropolitan areas, family practices, and highly specialized practices. We’ve spent over a decade crafting marketing strategies that specifically address the diverse needs of independent dental practices. Whether it’s penetrating the local market, carving out a niche in a competitive space, or providing a truly personalized patient experience, we know how to adjust our approach to achieve our clients’ goals.
Longevity
Rather than banking on a single strategy, we take a multi-faceted approach to marketing, giving our clients more opportunities to attract the quality patients they want to see. Each digital channel we access informs and enhances the others, creating a cohesive plan that we can build upon, adapt, and sustain. Our clients see quick wins, for sure, but what really counts is the long-term growth they experience as they continue to partner with us.
More Than a Marketing Agency
A practice may leave MDA for the promise of more resources, a promise of greater results, or a shiny new marketing strategy, but when the promises are broken and the customized strategy they once had is replaced with a cookie-cutter approach, they quickly realize the grass isn’t always greener on the other side. And when they come back, we’re here, ready to get back to business, no questions asked.
For us, it’s not about being the biggest or the flashiest. It’s about truly understanding our clients and their needs. MDA isn’t just a marketing agency. We are a partner and a resource, and that’s why our clients usually don’t leave for long.
