Recently, our co-founder, Jackie Cullen, sat down for an interview with Dr. Len Tau, a highly successful Philadelphia dentist and host of the Raving Patients podcast. Jackie’s episode, titled “More Than Marketing: Building a Premium Brand Patients Rave About,” features her latest book, Elite Dentistry: A Guide to Attracting Premium Patients. Her conversation with Dr. Tau explores many of the concepts in the book, including why SEO isn’t a magic bullet, what practices should do to make a big splash with patients, how social media can enhance a practice’s marketing efforts, and more.
Who is Dr. Tau?
Dr. Len Tau is a renowned dentist in Philadelphia, PA, who dedicates much of his time to consulting with independent dental practices across the country. He helps dentists maximize their online reputation, marketing, and social media strategies. His own practice has 4.9 stars from over 1,600 reviews, which qualifies him as an expert on leveraging digital resources to grow a dental practice.
What is the Raving Patients Podcast?
Dr. Tau’s weekly podcast, Raving Patients, focuses on applying the best strategies for dental practices to stay ahead of the competition, dominate the market, and grow year after year. Dr. Tau recognizes that a practice’s online reputation and reviews can be the difference between success and just scraping by — a key tenet of Jackie’s approach with dental practices and a topic she explores in detail in her book.
An Important Conversation
Jackie and Dr. Tau talk in depth about how dental practices can find success, whether they’re in a highly competitive market or the only show in town. They open the conversation by busting two marketing myths: that there’s a marketing silver bullet and that SEO is the only thing that matters. Jackie’s response is that success takes time and relying exclusively on a single strategy is a mistake. Her solution is omnichannel marketing.
As the conversation continues, Jackie reveals what makes the biggest difference in attracting new patients and retaining existing ones: providing an excellent experience before the patient walks in the door and showing up for them in various ways after they’ve left. She and Dr. Tau agree that patient retention is a major contributor to growth for dental practices, and dentists who take the time to personally check in with their patients have a major advantage over those who don’t.
They also touch on the importance of social media in marketing, another key topic from Jackie’s book. In short, while social media may not generate revenue directly, a thoughtfully managed strategy will enhance the practice’s other marketing efforts and has a humanizing effect. Social media also builds trust and establishes connections beyond the traditional brick-and-mortar practice.
Why Choose MDA Over Another Marketing Agency
Dr. Tau doesn’t let Jackie off the hook when it comes to the competition. He asks her to explain to his subscribers what makes My Dental Agency different, and Jackie gives him a whole list, starting with, “We practice what we preach.” By that, she means that she doesn’t ask her clients to do anything she’s not doing in her own company, whether that’s providing white-glove customer service, responding to reviews, leveraging social media, or thinking about success in the long term.
Bonus Content
As the episode draws to a close, Dr. Tau does a lightning round of questions for Jackie. We won’t spoil it by revealing any of her answers, but anyone who listens until the end will learn what young Jackie dreamed of growing up to be and the one subscription service she can’t live without.
This podcast episode is packed with marketing insights plus a special offer for dentists seeking to maximize their digital marketing efforts and more. To hear the entire conversation between Dr. Len Tau and Jackie, watch the full episode here: https://www.youtube.com/watch?v=79mdjWVMa-M&list=PLI6vFnpGlYRKF0MB93uGaW-0xRBzCZ9o-&index=4&t=253s
