All right. You’re an established practice. Plenty of patients walking through the door. Only problem is, it seems you are seeing new faces every time. “How can I possibly remember so many faces and names?” you might worry. “And why do my patients keep jumping ship and moving on to other practices?”
Yeah, you’ve got a patient retention problem and you aren’t the only one.
This doesn’t necessarily mean you aren’t an excellent dentist. It just means you’re not effectively building strong, lasting relationships with your patients. But hey, being a skilled, respectable dentist is a hard enough task in itself — no need to add ‘expert social media strategist’ to your list of qualifications.
You know what else? No matter how great a person/dentist you are, let’s face it; your office is not the world’s most popular destination. Seeing the words “Dentist 2:30 on Friday” on the calendar makes even the bravest take pause.
However, if you can connect with patients across the technology divide both before and after their visit on the social media platforms they frequent, it will make you appear a lot less threatening – like more of a resource; not a drill-wielding adversary.
Using email campaigns and social media in an engaging, fun, personalized manner, will enhance your patients’ experiences and keep them educated, informed and updated. By staying top of mind, we’ll increase the likelihood they’ll buy into treatment plans and you’ll be seeing them again and again.
We would love to hear from you!