Success Series | Dr. Stryker: From Custom Marketing to 2-4x Bigger Cases
Another installment in our Success Series, “Dr. Stryker: From Custom Marketing to 2-4x Bigger Cases,” features Dr. Chris Stryker from Lincoln Crossings Dental Care in North Huntingdon, Pennsylvania, and Dr. David Pearce, one of our esteemed Clinical Advisory Board members and a retired practice owner turned consultant. Dr. Stryker has been working with MDA for three years, and Dr. Pearce trusted MDA to handle his practice’s digital marketing for many years before refocusing. The two friends took a moment to catch up and talk about how working with My Dental Agency shaped their practices and their outlook on collaborating with a professional marketing agency.
Personalized Marketing that Mirrors Patient Care
Dr. Pearce and Dr. Stryker agree that MDA is unlike any other marketing agency they’ve worked with in the past. What stands out for them is the personalized service. MDA customizes its marketing strategies to help practices reach their goals, much like doctors customize treatment plans to their patients’ needs. What Dr. Stryker appreciates most is the willingness to help him refine his messaging by updating and sometimes completely changing existing marketing, whether it’s revising the website or adapting content to a new campaign strategy.
Short-Term Wins and Long-Term Vision
Early in the conversation, Dr. Pearce points out that marketing is a long game and asks Dr. Stryker about the short-term wins his practice has experienced and how he views them. Dr. Stryker acknowledges that his practice saw success shortly after making the move to MDA, partly because of the immediate changes implemented and partly because of short-term campaigns that brought attention to the practice. However, he emphasizes that, while the quick wins are great, he has always focused on the long-term strategy, and that has really paid off.
A Practice Transformed: 2-4x ROI
After three years of working with MDA, Dr. Stryker is thrilled to say that he’s seeing a two-to four-times return on investment, and the phone continues to ring with more patients than he can comfortably handle. “It’s a great problem to have,” he says, but it means he has to be more selective when accepting a new patient. His goal is to attract more complex cases, and he has trained his team to screen new patient inquiries to identify those who would most benefit from his expertise.
A Partnership Built on Trust and Communication
Dr. Stryker explains how having a marketing partner that understands his vision and knows how to help him attract the types of patients he’s seeking has been vital to his success over the last three years. He and Dr. Pearce both agree that being able to share their ideas with MDA and then having the marketing team bring them to fruition is an advantage over other marketing agencies. Both doctors are impressed with the level of communication and accountability they’ve experienced with MDA.
Seeing Marketing as an Investment, Not an Expense
When asked to express his feelings about the cost of working with a professional marketing agency, Dr. Stryker says, “I don’t see it as an expense.” He adds, “If you’re trying to do life-changing dentistry, you almost have to [hire a marketing agency] now.” For him and Dr. Pearce, working with MDA is a long-term investment in the practice that’s well worth it.
Dr. Stryker concludes the conversation by saying that if he were starting a new practice today, he would hire MDA from day one, and that’s his advice for every new practice owner. He believes that his practice would have seen even more success had he found MDA sooner.
Watch the full conversation between Dr. Pearce and Dr. Stryker, along with the entire Success Series here: https://mydentalagency.com/about/client-stories/.
