The Real Reason Patients Choose One Practice Over Another

Dentists are often told they need to be “likable” online but what does that actually mean?

In this Candid Conversation, we break down why likability isn’t about being polished, trendy, or trying to appeal to everyone. It’s about showing enough of who you really are so the right patients feel a connection before they ever pick up the phone.

We talk about why authenticity builds trust faster than perfection, how personality translates online, and why practices that humanize themselves tend to attract patients who are already aligned with their values.

If you’ve ever wondered whether your online presence truly reflects who you are in real life, this conversation will give you clarity.

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Author: Jackie Ulasewich Cullen

With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.