Doctors share their journey to practice success
Our third installment of The Success Series showcases Mary Ann and Cassie Landry, two of the sharpest minds in dentistry. Mary Ann is the CEO and CVO (Chief Visionary Officer) at Consultants in Dental Aesthetics — a boutique practice in Spring, TX, just outside of Houston — and Cassie is the Director of Business Administration. Together, they are the driving force behind the practice’s remarkable success in a fiercely competitive market. Dr. Lee Brown, a highly successful Cincinnati practice owner, operator, and consultant himself, spoke with these business mavens to gain insights into their unique approach to running the practice and their partnership with MDA.
Why MDA?
Consultants in Dental Aesthetics signed on with us just over a year ago, and Dr. Brown wanted to know what attracted them to our agency. Mary Ann and Cassie agreed that they knew we would offer their practice the ability to customize their marketing and collaborate on strategies, as opposed to other agencies they had worked with that focused on metrics and SEO. They saw a lot of value overlap when speaking with Jackie and Shawn and were excited by the opportunity to partner with a marketing agency that understands how a high-touch, premium practice like theirs operates.
Patient CaptureNow
Cassie speaks about how Patient CaptureNow (PCN) has given the practice the ability to automate certain tasks without losing the personal touch, something they had experienced with another type of virtual assistant. She especially appreciates the feedback she receives on how her team handles calls. Cassie and Mary Ann believe that PCN has helped them become better stewards of the practice’s assets, not just the finances, but also their people. Using the system allows them to be more efficient and build relationships.
A True Partnership
What do Mary Ann and Cassie like most about their partnership with MDA? First and foremost, they’re pleased that our team has taken the time to understand how they run their practice. It’s not every day you find a dental practice with a CEO and a director of business administration. Because of the relationship we have forged, they think of us as an extension of their practice, rather than an outside vendor merely providing a service.
They also appreciate that we don’t just throw numbers out and expect them to know what they mean. We explain the metrics we’re tracking, not just what they mean, but also how they relate to the practice’s goals. This level of trust and understanding has given them confidence in our partnership.
One thing that Mary Ann and Cassie point out is that we lead by example, rewarding engagement. In other words, we are as responsive and service-oriented with their team as we expect them to be with their patients. It’s refreshing to them that we practice what we preach.
The Takeaways
The biggest advantage Mary Ann and Cassie originally saw in working with MDA was the chance to level up the practice. And that’s what we’ve helped them do over the last year. Tools like PCN have made them more efficient, but there’s more to it. Having a marketing partner they truly trust has given each of them valuable time to do what they do best. For Mary Ann, that means moving the business forward and promoting their charitable efforts. For Cassie, it’s building relationships with quality patients and strengthening the practice’s reputation. For Dr. Landry (who wasn’t in the interview), it’s practicing world-class dentistry.
At the end of the day, Mary Ann and Cassie agree that switching to MDA was the right choice for their practice. They’ve seen improvements in multiple areas: regaining a personal touch with patients, increasing their online presence, and streamlining their operations. They love that MDA welcomes their contributions to marketing campaigns, as a true partner should. Likewise, we love that they want to share their ideas with us. It’s what we’re all about!
