Here is our Final Four…Fun-Important-Can’t-Ignore Dental Marketing Facts
On average, companies respond to only 30% of social media fans’ feedback. (Source:Factbrowser ) – Wow, only 30% of businesses and practices online are being social? Isn’t that what social media is for, to be social? This provides a huge opportunity to stand out and distinguish yourself from other practices. Platforms like Facebook make it very easy by notifying you when you have a message, a new comment and even when people like your posts. It takes 12 seconds to log into your account, click on the notification, type in a response and hit send. I bet you could even shave some of that time if you have the Facebook App on your Smartphone. Be Social and help your practice stand out. Not to mention, this helps deepen your relationship with patients making it harder for them to ditch you for the dentist down the street.
70% of dental patients said that online ratings and reviews influence their choice of dentist – You read that right, 70% of patients rely on ratings and reviews to make a decision when choosing a dentist. This number will continue to increase as more people turn to sites like Facebook, Yelp, Healthgrades and Google to gain a better insight into the dental practices in their neighborhoods. Do you have any negative reviews or maybe you only have a few positive reviews online and want more? Check out this webinar we did explaining how to respond to negative reviews and how to gather more positive reviews for your practice. I promise it’s worth the watch and is only 24 minutes.
20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos ) – Whether you think so or not, people are making buying decisions on Facebook. How do I know that? Because numbers don’t lie. Over 67% of the U.S. population has a Facebook account. The true value in Facebook marketing is what lies in the vast demographic data they store for each of their users. You have the power to very narrowly target Facebook users based upon a wealth of demographics that we’re not afforded on most other platforms.
88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet. (Source: Pew Internet ) – How annoying is it when you go to a website from your phone and have to turn your phone sideways just to read the text or zoom in to see the services they offer or worse have to keep scrolling back and forth across your screen to read a sentence? It’s annoying and not user friendly. Don’t piss your potential patients off by having an unresponsive website. This is the exact reason why you should have a responsive website. Responsive web design is an approach to web design aimed at crafting sites to provide an optimal viewing experience: easy reading and navigation with a minimum of resizing, panning, and scrolling-across a wide range of devices (from desktop computer monitors to tablets and mobile phones). Do you know if your website is responsive? Use this tool to test if your dental practice website is user-friendly