I am proud to have an amazing business partner like Shawn Berg. Not only was he part of the hard work and dedication to establishing My Dental Agency and getting it off the ground, he is integral to its continued success.
Recently, Mark Zuckerberg shared the big news that Facebook is changing it’s corporate name to Meta, and the media went a little wild speculating about why the sudden change and what it could mean.
Online Community Engagement Activities: What it is and why it’s important for your practice When we think of marketing, of course the first thing that springs to mind is advertising the practice and the services it provides. But that’s only part of it. Marketing is much more than running promotions and explaining to patients why…
Using the same marketing strategies year after year is a grave mistake, but many dental practices have yet to embrace the bone-efits of digital marketing. Digital marketing doesn’t have to be frightening. In fact, it can be a real treat for your bottom line. In this special Halloween edition of our blog, we want to demystify digital marketing to show you why most practices are dying to get on board.
Do you remember dental marketing before the digital age when it was made up of TV commercials and print advertising? Back in the latter half of the 20th century, the big dental consumer companies used catch phrases and jingles in their advertisements, some you would probably remember today if you heard them again.
Not many people think of going to the dentist as fun. As with most health practitioners, the dentist is usually thought of as a serious and professional place. Marketing your dental practice, however, can attract more people with the use of some light hearted humor. There are many, shall we say not so fun brands, that spice up their marketing to stand out and get noticed. Geico Insurance, for example, took a dull subject and created amusing advertisements that are well recognized across multiple media channels. Not all practices may be feel up to this type of marketing but if you like to think of yourself as fun, laid back and you are willing to stand out then a campaign that grabs attention may be for you.
Steve Jobs said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
When you write a book that becomes a #1 best seller on Amazon, your first reaction might be to pop the champagne corks and start celebrating. That’s not quite what’s happening here at the My Dental Agency offices. While our book, Dental Disruption: The Decade That Changed Dentistry, is now a #1 best seller on Amazon, we are feeling grateful and humbled more than anything.
It’s February, and love is all around. Retail display windows are adorned with red and pink, road-side flower vendors are assembling their signage, and couples young and old are making reservations at their favorite restaurants. Valentine’s Day isn’t just about romantic love, though. You can get in on the love, too. How? By making sure…
Sleep apnea continues to be a growing concern in the United States. How can we tell? We pay attention to the news, to advancements in medicine, and to our clients. Everything tells us that obstructive sleep apnea is here to stay and there is an expanding need for treatment. What does this have to do…