Category

Advice

How to Compete With Discount Dental Practices

This article originally appeared in the July/2019 issue of the Academy of General Dentistry’s AGD Impact magazine.

You take great pride in offering the highest quality dentistry available. You invest in the best equipment, attend training sessions to grow professionally and hold memberships in the most renowned organizations. Therefore, you don’t feel obligated to offer discounted treatments. Aren’t patients willing to pay for quality treatment?

The short answer is yes, but competing in a market that is saturated with businesses offering specials and discounts can be tricky. To resonate with the right patients, you have to appeal to their appreciation of excellence.

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New Patient Lead Follow Up

It’s easy for lead forms and appointment requests that come through your website to get lost in the shuffle. With all that your team has to do, responding to these requests as they come in can be challenging. With the right system in place, however, your practice can stay on top of these new patient leads. After all, these are people asking for consultations or appointments and they should be treated as a high priority. By following these best practices, you can keep up with your new patient lead requests without letting them fall through the cracks.

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How To Handle Phone Calls & learn how to reduce hangups and increase your number of booked patient appointments.

Lisa is new to the area, and found your dental office by doing a search on the internet. She is eager to set up an appointment, and is also calling a few other dental practices to find the best fit. She speaks with your receptionist, but the call ends with Lisa saying, “Let me think about it.” You never hear from Lisa again. Not only did you lose her as a potential patients, but you also lost out on referrals she would have given to her family and friends.

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