If your practice’s digital content isn’t getting as many clicks as it used to, it’s probably not because of your marketing strategy. With the rise of AI-generated search results and summaries, click rates on some content have fallen. That’s because patients don’t need to click through multiple links or pages to find what they need. They’re getting it directly from Google’s search results. As long as your practice is creating timely, engaging, and relevant digital content, a drop in clicks isn’t necessarily concerning.
