When a dental practice hires a marketing agency, they usually have great expectations, and that’s what I love to see! Working with a practice that is enthusiastic about marketing makes my job even more satisfying than it already is.
If your marketing seems generic or (heaven forbid) boring, it’s time to wake it up! Customizing content, telling your story, focusing on patient needs, and having a solid strategy in place will make your marketing more interesting without making it “weird”, and you will notice that the quality and quantity of patients coming to your practice will improve.
4 Tips to Inject Some Life into Your Marketing
There are plenty of patients for every dental practice to be successful, which is why we never want our clients to obsess over what others are doing as far as pricing, promotions, or advertising. However, we do actively encourage them to stay aware of what is going on around them in general.
Do You Know What’s Happening In Your Market?
Has your marketing strategy been producing the results you want? Do you feel like your efforts are falling flat? Perhaps it’s time to take a good look at your current marketing strategy and make some changes. Implementing three simple strategies could vastly improve the marketing results for your practice.
3 Things You Should Change in Your Marketing Right Now
There are thousands of marketing and advertising agencies in the US, from huge, national corporations to tiny boutique agencies with a single owner, and everything in between. Obviously, not all marketing agencies are equal.
Top 5 Advantages of Working with a Marketing Agency that Specializes in Dentistry
Marketing is an essential aspect of running a successful dental practice, but there is sometimes confusion around what portion of a practice’s budget should be dedicated to it.
What should your practice’s marketing budget be?
The new year is approaching very quickly, and if you’re anything like me, you’ll want to be as prepared as possible for whatever it may bring. A great way to get a jump on 2023 is to take stock and make sure your digital media and marketing information is organized and easily accessible.
Getting a head start on 2023
One of our longtime clients and a trusted CAB member, Dr. David Pearce, recently shared with us his experience with digital marketing as a dental professional. We asked him what qualities are important in a marketing agency, and this is what he had to say:
Qualities You Should Look For in a Marketing Agency.
Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to speak, is what the patients see, but it’s the behind-the-scenes that is really the lifeblood of the practice. An effectively planned, implemented, and maintained marketing strategy will pay dividends that far outweigh the initial investment and will continue to do so for many years.
What you’re actually getting for your marketing investment.
The post-pandemic marketing landscape can be sensitive from a marketing perspective, but there are definitely opportunities for dentists to serve patients whose dental health has suffered over the last two years. Dental implants is one of those opportunities.