If your practice believes marketing is an essential activity for growth, then you are among the vast majority of dentists in the country. But how do you know if your marketing efforts are paying off? Why, with tracking, of course!
Independent dental offices have much more to offer and can easily outshine the corporate offices, and patients know this, especially when you market your independent practice effectively.
The year is now half over. It doesn’t seem possible, yet here we are. Once we’ve gotten over the shock of how quickly the time has flown by, we then start to grapple with the reality that September is only 2 months away. And let’s not even think about how quickly December will come around…
Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.
All dental practices are pretty much the same, right? They all offer the same basic services and have similar equipment, and for the most part their patients want the same things. Of course not! Yes, there are some patients who typically only need routine services and for them, perhaps one dental practice is as good as the next. But there are so many more patients out there looking for something more special from their dentist.
Implants are a popular and profitable procedure. So how does a practice go about attracting more patients who want them? After working in the dental marketing field for some time, we’ve picked up a few tips on what NOT to do…
New year, new you, as the saying goes. Everyone is making their New Year’s resolutions, vowing to eat better, exercise more, volunteer at shelter, and begin composting in the backyard. And while those are all great things on a personal level, they won’t do much to help your dental practice. So, let’s think about making some New Year’s Marketing Resolutions to start the year off with a bang and hopefully avoid some costly mistakes.
This time of year many practices are embracing the holidays with decorations in the office, holiday music in the waiting area, and gift exchanges among the staff. But this year, you could be the best Santa ever. You could give your entire practice a gift – one that lasts well beyond the holiday season and extends into the new year!
While the pandemic may have temporarily reduced the volume of active patients at a given practice, it may also be offering a terrific opportunity for the practice to emphasize its expertise in providing cosmetic dentistry services, especially clear aligners. Read more here!
Using the same marketing strategies year after year is a grave mistake, but many dental practices have yet to embrace the bone-efits of digital marketing. Digital marketing doesn’t have to be frightening. In fact, it can be a real treat for your bottom line. In this special Halloween edition of our blog, we want to demystify digital marketing to show you why most practices are dying to get on board.