Using the same marketing strategies year after year is a grave mistake, but many dental practices have yet to embrace the bone-efits of digital marketing. Digital marketing doesn’t have to be frightening. In fact, it can be a real treat for your bottom line. In this special Halloween edition of our blog, we want to demystify digital marketing to show you why most practices are dying to get on board.

Digital Marketing is a Spook-tacular Way to Get New Patients

To Instagram or Not to Instagram These days, having a strong online presence is an essential part of a business’s marketing strategy. A well-developed website is a must, and many have found success with Facebook as well as other digital marketing strategies to create visibility online. Instagram has also become an attractive marketing tool. But…

To Instagram or Not to Instagram

This article originally appeared in the July/2020 issue of the Academy of General Dentistry’s AGD Impact magazine.

If COVID-19 has taught us anything, it’s that marketing your dental practice online is more important than ever, but that the message may have changed. The crisis has trained people to reach for their computers for information, products and services instead of heading out to Main Street. It has also reframed how we interact with the world and each other; what is safe and what is not is still a question in many people’s minds.

The Opportunity in Change

In just a few short months, our lives have changed dramatically. How we grocery shop, do schoolwork and visit the dentist is going to look very different for the time being. As we venture back into the public, many are still unsure how to navigate this new environment, despite the dos and don’ts we receive through the news. One thing that provides comfort during these uncertain times, however, is hearing from our local officials, and health professionals like you. Keeping up communication to your audience is critical now more than ever not just for your practice but for the well being of your patients, too.

Bounce Back Stronger

When we speak to new clients we often find that their website, Facebook, blogs, and other online platforms all look different making it difficult for patients to see they belong to the same practice. There is no branding-the use of fonts, colors and imagery from one place to the next is different, and there is nothing consistent about the messaging. You have to wonder, how would this make a new patient feel about your practice?

How To Create A Memorable Facebook Cover Image