Marketing is an essential aspect of running a successful dental practice, but there is sometimes confusion around what portion of a practice’s budget should be dedicated to it.
The new year is approaching very quickly, and if you’re anything like me, you’ll want to be as prepared as possible for whatever it may bring. A great way to get a jump on 2023 is to take stock and make sure your digital media and marketing information is organized and easily accessible.
In this article, I want to go a bit deeper, because the CAB is also a resource for our clients and dental professionals who don’t work with us and are looking for advice on how digital marketing can benefit them.
I’ve always believed that you should surround yourself with people who have different skills and abilities than you do, and fortunately, I’ve been able to do that through the team we’ve built and our clients.
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
Dentistry has changed, especially in recent decades. I’m not just referring to advances in technology and treatments. I’m talking about the fact that the number of women in dentistry has skyrocketed. Where women dentists used to be a rarity, now more than half the dentists in the US are women. In fact, it’s been that way since 2014!
My Dental Agency is more than just a professional marketing company that caters to dental practices. It is also a quality resource for the entire dental community. One of our core values is education.
My Dental Agency began as an idea from Jackie Ulasewich who, after over a decade of working in dental marketing and business development, felt passionately about helping dental practices grow their businesses and add more new patients. My Dental Agency has taken the guesswork out of marketing a dental practice and has enabled its clients to focus their message, reach their target audience, and increase their new patient opportunities through effective marketing campaigns.
New year, new you, as the saying goes. Everyone is making their New Year’s resolutions, vowing to eat better, exercise more, volunteer at shelter, and begin composting in the backyard. And while those are all great things on a personal level, they won’t do much to help your dental practice. So, let’s think about making some New Year’s Marketing Resolutions to start the year off with a bang and hopefully avoid some costly mistakes.
There’s no doubt about it—MDA has the most amazing clients (who also happen to recognize the power of marketing even when the market gets tough) and of course, an incredible team. So, I wanted to dedicate some time to thanking everyone who makes MDA possible and everyone who has helped us grow this year.