A popular marketing adage states: “When times are good, you should advertise. When times are bad, you must advertise.” This is a fitting attitude given the COVID-19 pandemic, but of course you would expect a marketing agency to say that.
What is the single most important resource for a dental practice? Most dentists would say time. There just never seems to be enough of it. When we talk to practices about investing in a marketing campaign, invariably one of the first questions is, “How much extra time will it take me or my team each day?” And our response is, none. We’ve got it all worked out.
This time of year many practices are embracing the holidays with decorations in the office, holiday music in the waiting area, and gift exchanges among the staff. But this year, you could be the best Santa ever. You could give your entire practice a gift – one that lasts well beyond the holiday season and extends into the new year!
MDA co-founder Jackie Cullen and podcast host Dr. Wes Blakeslee discuss what to do in the October edition of the AGD Podcast
There’s no doubt about it—MDA has the most amazing clients (who also happen to recognize the power of marketing even when the market gets tough) and of course, an incredible team. So, I wanted to dedicate some time to thanking everyone who makes MDA possible and everyone who has helped us grow this year.
Using the same marketing strategies year after year is a grave mistake, but many dental practices have yet to embrace the bone-efits of digital marketing. Digital marketing doesn’t have to be frightening. In fact, it can be a real treat for your bottom line. In this special Halloween edition of our blog, we want to demystify digital marketing to show you why most practices are dying to get on board.
Today, more and more businesses are turning to text messaging as an important value-added tool in their marketing and customer retention arsenal. From contacting new patients to treatment promotions and appointment reminders, text messaging patients is the wave of the future. No one wants their new patient leads to go to the practice down the street because they weren’t as fast or as targeted in the way they responded. With text messaging as part of a practice’s lead response protocol, that won’t happen anymore.
To Instagram or Not to Instagram These days, having a strong online presence is an essential part of a business’s marketing strategy. A well-developed website is a must, and many have found success with Facebook as well as other digital marketing strategies to create visibility online. Instagram has also become an attractive marketing tool. But…
So you’ve hired a dental marketing agency to provide you with new patient leads, but it’s not turning out how you thought it would. The first impulse might be to place blame. It’s tempting to see the process as one-sided, but it doesn’t have to be.