With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and one I have had to address with many of my clients. Most business owners understand that, with marketing, rarely will they get instant gratification. However, when it comes to implementing a marketing strategy for their business, they may have difficulty understanding why they should invest time and effort in activities with a longer term payoff.

Immediate Results Aren’t Everything — Here’s Why Playing the Long Game in Marketing Is Worth It

My Dental Agency often relies on a Clinical Advisory Board, a panel of highly esteemed dental professionals we consult to ensure that we are creating accurate and useful campaigns for our clients. Recently, one of our CAB members, Dr. David R. Pearce, spoke about why he believes the CAB is essential. Listen to him here, and continue reading to learn more about why our CAB is such a valuable asset.

3 Reasons Why Having a Clinical Advisory Board is Important