It’s 2022! A new year means new goals and a fresh start. So what can dental practices do to make this year different and better than the last? Here are three important marketing strategies that we think every practice should implement in 2022.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
We highly recommend focusing your marketing efforts on attracting quality patients to your practice, not only to increase your bottom line, but also to maintain your sanity.
If you had one wish for 2022…
Marketing a dental practice is mostly about attracting new patients, right? Well… not really. Of course you want to grow your practice with new patients, but neglecting the patients you already have — the core of your business — is never a good idea. If your practice is successfully attracting new patients but losing existing ones, then the net result is not likely to be positive at the end of the year. Real growth happens when your practice can gain new patients AND continue to maintain active, profitable relationships with the existing ones as well.
It’s all about building relationships
Every year at about this time, I write about the things I am grateful for as a business owner and marketing professional. This year, however, I thought I would change things up a bit and ask my team to share their thoughts about working for MDA. Here, in their unedited words, is what they had to say.
Thanksgiving Thoughts
Women are making their mark in every traditionally male-dominated industry, from finance to space travel, and definitely in dentistry. Where just a decade ago about 24% of all dentists were women, now that figure is closer to 35%, and women graduating from dental school nearly equal the number of men.
Women in dentistry: Challenges and opportunities
Recently, Mark Zuckerberg shared the big news that Facebook is changing it’s corporate name to Meta, and the media went a little wild speculating about why the sudden change and what it could mean.
Is Facebook Changing?
Don’t make these ghastly mistakes. Heed my warning before it’s too late! Muahahahaha… Just kidding. Every dental practice has had a marketing setback or two. The good news is mistakes like the ones I just described don’t have to turn into a horrible nightmare.
Do You Want to Read Something Really Scary?
We often get asked about the difference between sales and marketing and how they work together. Marketing and sales are two closely related concepts that are equally essential if you want to increase revenue for a practice. Understanding the synergy between them is the key to growth.
The Difference Between Sales and Marketing and Why You Need Both
Online Community Engagement Activities: What it is and why it’s important for your practice When we think of marketing, of course the first thing that springs to mind is advertising the practice and the services it provides. But that’s only part of it. Marketing is much more than running promotions and explaining to patients why…
Online Community Engagement Activities: What it is and why it’s important for your practice
If your practice believes marketing is an essential activity for growth, then you are among the vast majority of dentists in the country. But how do you know if your marketing efforts are paying off? Why, with tracking, of course!