With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

You can have the best technology, the friendliest team, and years of experience, but if your online reputation doesn’t reflect that, prospective patients may never make it through your door. The American Dental Association reports that 84% of patients trust online reviews as much as recommendations from friends and family. It might be hard to believe, but in today’s digital-first world, your online presence may matter as much as your in-office experience.

What Your Online Reputation Says About Your Dental Practice

The brackets are set, the excitement is building, and fans everywhere are gearing up for the highs, lows, and buzzer-beaters that make March Madness unforgettable. But beyond the upsets and Cinderella stories, there’s a bigger takeaway for those paying attention: the teams that go the distance aren’t always the highest-ranked; they’re the ones that adjust their game plan, capitalize on opportunities, and make smart plays under pressure.

March Marketing Madness: How to Win More High-Value Patients