In this article, I want to go a bit deeper, because the CAB is also a resource for our clients and dental professionals who don’t work with us and are looking for advice on how digital marketing can benefit them.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
I often talk about the keys to success and what dental practices can do to drive new business and create sustainable growth, but what does that really look like? What actually happens when a dental practice decides to work with us? To give a true-to-life picture of how our services can profoundly impact a practice’s business, this month, I’m doing what a lot of my clients do: showing the “Before and After”.
An MDA Success Story
This article originally appeared in the October/2022 issue of the Academy of General Dentistry’s AGD Impact magazine. How to market clear aligners at your practice By: Jackie Ulasewich Cullen With the surging popularity of clear aligners among orthodontists and dentists alike, the landscape for offering this treatment has become ultra competitive. A dental practice wanting…
How to market clear aligners at your practice
I’ve said it before, and I’ll keep saying it, the MDA team is full of extraordinary people. Buffy Berg, our Account Manager/Project Manager and All-Around-Go-To Person is no exception. Never mind how much we all rely on her knowledge of all aspects of what we do, Buffy is one talented person in her own right.
Meet Buffy Berg — a Woman of Many Talents
I’ve always believed that you should surround yourself with people who have different skills and abilities than you do, and fortunately, I’ve been able to do that through the team we’ve built and our clients.
A Valuable Resource: Why We Have a Clinical Advisory Board
Hiring in the Dental Industry The job market has been somewhat unpredictable since 2020, and many of our clients are telling us that they’ve been having difficulties finding and hiring qualified people, especially in the last year. Hiring is a time-consuming process, even when it goes smoothly, and when you encounter problems, it can become…
Hiring in the Dental Industry
One of our longtime clients and a trusted CAB member, Dr. David Pearce, recently shared with us his experience with digital marketing as a dental professional. We asked him what qualities are important in a marketing agency, and this is what he had to say:
Qualities You Should Look For in a Marketing Agency.
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
Yes, there’s AI in dental marketing
I recently asked Dr. Brown to share his thoughts and experience specifically for dentists who are apprehensive about investing in a comprehensive marketing strategy.
Why Should I Buy?
Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to speak, is what the patients see, but it’s the behind-the-scenes that is really the lifeblood of the practice. An effectively planned, implemented, and maintained marketing strategy will pay dividends that far outweigh the initial investment and will continue to do so for many years.