AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
The Academy of General Dentistry is the only professional association dedicated to general dentists in the US. As you probably already know, it provides invaluable services to over 40,000 members nationwide.
One of our clients recently wrote an article about how to build a successful dental practice, and we think he hit the nail on the head when he explained that marketing is a key factor in his success.
My Dental Agency is more than just a professional marketing company that caters to dental practices. It is also a quality resource for the entire dental community. One of our core values is education.
From time to time, we like to highlight a talented member of the MDA team. This month, it’s our Senior Web Developer, Ryan Vurva, who has been with us since 2017.
Prior to working with us, many of the dental practices we meet with aren’t certain how to know whether their marketing campaigns are really working. One of the questions we get asked most often is how to track what their campaigns are actually producing. To answer that question, we would like to talk a little bit about Marketing ROI — what it is, how to calculate it, and why you should be tracking it.
I’ve known from a young age that I wanted to be in marketing — didn’t know it would be dental marketing though. The Super Bowl ads I saw every year growing up were a huge influence on my choice to get into advertising. I’ve always been fascinated by their sheer creativity and their ability to engage viewers in a way that creates a lasting impression. It is no mistake that Super Bowl commercials have become the gold standard in advertising, and we can all learn a little something from them.
Instagram is one very popular social media platform — it has over a billion users. We love it and we think more dental practices should be using it as part of their digital marketing strategy. It’s an easy way to create awareness around your practice’s brand and reach more potential patients. Just follow the steps we have outlined for you here, and you’ll be on your way to becoming an Instagram aficionado in no time.
It’s 2022! A new year means new goals and a fresh start. So what can dental practices do to make this year different and better than the last? Here are three important marketing strategies that we think every practice should implement in 2022.
We highly recommend focusing your marketing efforts on attracting quality patients to your practice, not only to increase your bottom line, but also to maintain your sanity.