The rules of search engine optimization (SEO) are changing as companies like Google and Microsoft rely more and more on AI to generate search results and people become more accustomed to using tools like ChatGPT, Copilot, and Gemini to get information. Business owners — including dentists — wanting to strengthen or simply maintain their online presence and rank highly in local search results now need to consider how AI is transforming the digital landscape.
The dental practices that experience consistent, sustained growth have one big thing in common: they are very serious about marketing. We’re not just saying this because we’re a marketing agency. This claim is based on a decade of working with hundreds of dental practices.
The dental industry stands at an interesting juncture in the current marketing landscape. Now more than ever, patients are discerning, informed, and, above all, skeptical. They’re unimpressed by images of flawless smiles on perfect faces. They scroll right past the blatant product pitches. Today’s dental patients crave realness. As we step into a new year, dental practices have an opportunity to ditch their polished-to-perfection personas for a more authentic marketing strategy that will transform reluctant prospects into loyal advocates.
The Real Reason Patients Choose One Practice Over Another Dentists are often told they need to be “likable” online but what does that actually mean? In this Candid Conversation, we break down why likability isn’t about being polished, trendy, or trying to appeal to everyone. It’s about showing enough of who you really are so…
Slow and steady wins the race. Sometimes, you need to slow down to speed up. The journey of a thousand miles starts with one step. There are so many sayings that express the idea that slow progress is better than sudden success, yet most businesses don’t operate that way. On the contrary, business owners often feel an intense pressure to achieve instant success and dominate the market.
A well-maintained Google Business Profile (GBP) has become a critical factor in how patients find dental practices online, and it should not be a surprise to anyone. Google has been open about prioritizing user experience and relevance to generate more relevant search results for its users. In competitive local markets, we often see that dental practices with active and complete GBPs are more visible in local search results, which aligns with Google’s stated priorities around relevance and accuracy.
The Success Series continues with “Why Dr. Stacy Chose Foundation Over Gimmicks & How It Changed Her Marketing,” featuring Dr. Stacy Reece of Advanced Dentistry of Kearney in Kearney, Nebraska. In this installment, our Relationship Development Manager, Nicole Trailer, interviewed Dr. Reece to find out more about her experience as a My Dental Agency client.
Every practice wants to know the same thing: What are the most successful practices doing that others aren’t?
In this Candid Conversation, Jackie shares what she’s observed across hundreds of practices and why a small group consistently rises to the top.
In the world of dentistry and in marketing, the competition is fierce. At MDA, we’re fully aware that other marketing agencies solicit our clients and sometimes even convince them to make the switch. However, it doesn’t always turn out to be a better deal for the practice. Often, the clients that leave return to us, and when they do, we welcome them with open arms, no judgment, no hard feelings. We simply pick up where we left off.
With fee-for-service gaining popularity among privately owned dental practices, many dentists want to know what it takes to succeed. In my experience working with fee-for-service practices, the top-performing dentists know exactly which patients they wish to serve and are committed to providing an exceptional patient experience. Most importantly, their marketing strategy aligns with their goals.
