With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
With social media continuing to grow in popularity, many people believe that email is no longer relevant. We don’t believe that’s true. In fact, email is one of the most powerful marketing tools a dental practice has at its disposal for various reasons, one of them being that not everyone is on social media, but pretty much everyone has an email that they check every day. Adding email to your practice’s marketing strategy is an effective and efficient way to reach a large number of people in a short period of time, and it is far more flexible than any other form of marketing communication.
Marketing is an art and a science. To be effective, your marketing has to appeal to your target audience by giving them information they want and need, and it has to be compelling enough to make them pay attention. So, what works best when it comes to marketing communications? Let’s talk about it.
There are plenty of patients for every dental practice to be successful, which is why we never want our clients to obsess over what others are doing as far as pricing, promotions, or advertising. However, we do actively encourage them to stay aware of what is going on around them in general.
When it comes to marketing, there’s nothing more convincing than seeing real results and case studies showing the progress from start to finish, the specific steps it took to get there, and the detailed end results.
Has your marketing strategy been producing the results you want? Do you feel like your efforts are falling flat? Perhaps it’s time to take a good look at your current marketing strategy and make some changes. Implementing three simple strategies could vastly improve the marketing results for your practice.
There are thousands of marketing and advertising agencies in the US, from huge, national corporations to tiny boutique agencies with a single owner, and everything in between. Obviously, not all marketing agencies are equal.
When something doesn’t go exactly the way we want it to, it’s easy to point fingers at external factors. We are not usually inclined to admit that we ourselves may be responsible for the undesirable outcome.
Is your practice taking advantage of every sales opportunity that comes its way during the day? Does your staff know what sales leads look like? Surprisingly, while many dental practices believe they are capitalizing on all the opportunities they receive to sell to patients, they are actually not.
Danielle is so much fun to work with, and her positivity on the job is absolutely infectious! We couldn’t have asked for a better fit, and we’re so glad she found us.
Marketing is an essential aspect of running a successful dental practice, but there is sometimes confusion around what portion of a practice’s budget should be dedicated to it.
