I’ve always believed that you should surround yourself with people who have different skills and abilities than you do, and fortunately, I’ve been able to do that through the team we’ve built and our clients.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
Hiring in the Dental Industry The job market has been somewhat unpredictable since 2020, and many of our clients are telling us that they’ve been having difficulties finding and hiring qualified people, especially in the last year. Hiring is a time-consuming process, even when it goes smoothly, and when you encounter problems, it can become…
Hiring in the Dental Industry
One of our longtime clients and a trusted CAB member, Dr. David Pearce, recently shared with us his experience with digital marketing as a dental professional. We asked him what qualities are important in a marketing agency, and this is what he had to say:
Qualities You Should Look For in a Marketing Agency.
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
Yes, there’s AI in dental marketing
The conference was a great experience, and we were very happy to be back, participating in person again. It was certainly our pleasure to speak in front of so many respected dental professionals and help them learn something new about marketing their practices. We can’t wait for AGD 2023 in Las Vegas!
2022 Academy of General Dentistry Conference
I recently asked Dr. Brown to share his thoughts and experience specifically for dentists who are apprehensive about investing in a comprehensive marketing strategy.
Why Should I Buy?
Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to speak, is what the patients see, but it’s the behind-the-scenes that is really the lifeblood of the practice. An effectively planned, implemented, and maintained marketing strategy will pay dividends that far outweigh the initial investment and will continue to do so for many years.
What you’re actually getting for your marketing investment.
Dentistry has changed, especially in recent decades. I’m not just referring to advances in technology and treatments. I’m talking about the fact that the number of women in dentistry has skyrocketed. Where women dentists used to be a rarity, now more than half the dentists in the US are women. In fact, it’s been that way since 2014!
The future of dentistry is female!
Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.
Is Good Customer Service a Thing of the Past? It Doesn’t Have to Be.
The post-pandemic marketing landscape can be sensitive from a marketing perspective, but there are definitely opportunities for dentists to serve patients whose dental health has suffered over the last two years. Dental implants is one of those opportunities.
