With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
Marketing a dental practice is mostly about attracting new patients, right? Well… not really. Of course you want to grow your practice with new patients, but neglecting the patients you already have — the core of your business — is never a good idea. If your practice is successfully attracting new patients but losing existing ones, then the net result is not likely to be positive at the end of the year. Real growth happens when your practice can gain new patients AND continue to maintain active, profitable relationships with the existing ones as well.
Every year at about this time, I write about the things I am grateful for as a business owner and marketing professional. This year, however, I thought I would change things up a bit and ask my team to share their thoughts about working for MDA. Here, in their unedited words, is what they had to say.
Women are making their mark in every traditionally male-dominated industry, from finance to space travel, and definitely in dentistry. Where just a decade ago about 24% of all dentists were women, now that figure is closer to 35%, and women graduating from dental school nearly equal the number of men.
Recently, Mark Zuckerberg shared the big news that Facebook is changing it’s corporate name to Meta, and the media went a little wild speculating about why the sudden change and what it could mean.
Don’t make these ghastly mistakes. Heed my warning before it’s too late! Muahahahaha… Just kidding. Every dental practice has had a marketing setback or two. The good news is mistakes like the ones I just described don’t have to turn into a horrible nightmare.
We often get asked about the difference between sales and marketing and how they work together. Marketing and sales are two closely related concepts that are equally essential if you want to increase revenue for a practice. Understanding the synergy between them is the key to growth.
Online Community Engagement Activities: What it is and why it’s important for your practice When we think of marketing, of course the first thing that springs to mind is advertising the practice and the services it provides. But that’s only part of it. Marketing is much more than running promotions and explaining to patients why…
If your practice believes marketing is an essential activity for growth, then you are among the vast majority of dentists in the country. But how do you know if your marketing efforts are paying off? Why, with tracking, of course!
Despite the recent setbacks in the state of the pandemic, signs are currently pointing to an economy that is on the rebound, and that’s great news for small business owners, especially dentists.
At MDA, we make it no secret that our secret is our amazing team. One of our most senior team members is Kelsey Hodros, our Chief Client Liaison, who has been working with us in dental marketing since 2015. Keep reading to learn more about Kelsey and why she loves working at MDA.
