With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.

When it comes to marketing any business, data never lies. However, it is easy to let our personal tastes and inner voices prevail, even if we do not have the data to back it up. The business owner’s opinions certainly have a place in devising their marketing plans, but they should never become an obstacle to success. And that is why I always use hard numbers to guide my marketing plans rather than gut feelings.

Data-Driven Decision Making: Using Metrics to Drive Success & Not Your Gut

Summer is drawing to a close, and fall will soon be here. It might seem a little early to start thinking about the end of the year, but when it comes to marketing, this is the perfect time to begin planning year-end and holiday campaigns to avoid stress and prevent things from falling through the cracks. Here are 3 things that every dental practice should be planning for now to be well prepared for the last quarter of the year.

3 Things you should start thinking about now to prepare for the end of the year

Our team is small and very close knit, and we want people outside of MDA to get to know us a little more so they can see why we all work so well together. Every so often, we highlight one of the team members to show how special they are to us and our clients. So, please allow us to introduce Melissa Andrade, one of our hard-working project managers.

Meet Melissa Andrade

In a perfect world, a marketing agency isn’t just another vendor that your practice hires to perform a service. A marketing agency is a partner that understands the unique characteristics of your practice and knows how to leverage them to create effective strategies that produce measurable results. But why only in a perfect world? Why not in the real world? Any marketing agency you choose should be able to work with your practice in complete synergy. Unfortunately, that is not always how it goes, as MDA CAB member and highly respected owner practitioner Dr. Lee Brown explains in this informative video that you won’t want to skip.

Finding the Right Marketing Company

Dental practices continue to rely heavily on referrals, and each practice needs a strong referral network in place as part of their new-patient pipeline. It may seem odd that a digital marketing company is advocating for an analogue approach like a referral network, but it makes sense if you consider referrals as one piece of a practice’s overall marketing strategy. Having a robust referral network will contribute to a practice’s success and enhance its digital marketing efforts.

Build a Solid Referral Network for Your Dental Practice

A good marketing company will help your practice attract quality patients and prospects more consistently than you can on your own, giving you the opportunity to shine each time one comes through the doors. If you understand the marketing company’s role and you’re prepared to take over where your marketing partner leaves off, you’ll have a recipe for success.

Important Video: What Makes a Good Marketing Company

Being in-network with various dental insurance providers consumes the major portion of a dental practice’s marketing budget. If your practice relies heavily on insurance networks to attract new patients, you are essentially paying for marketing by accepting lower fees for services. Many dentists see this as a fair trade-off. Others, however, wish there was a better way, and that is when they begin to consider transitioning away from dental insurance to a fee-for-service model.

Fee for Service Is Not a Bad Thing