If your practice believes marketing is an essential activity for growth, then you are among the vast majority of dentists in the country. But how do you know if your marketing efforts are paying off? Why, with tracking, of course!
With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
Despite the recent setbacks in the state of the pandemic, signs are currently pointing to an economy that is on the rebound, and that’s great news for small business owners, especially dentists.
It’s time for some good news
At MDA, we make it no secret that our secret is our amazing team. One of our most senior team members is Kelsey Hodros, our Chief Client Liaison, who has been working with us in dental marketing since 2015. Keep reading to learn more about Kelsey and why she loves working at MDA.
Meet our long-time team member
Times change, and so you’ve purchased new equipment, adapted your chairside procedures and techniques, and discarded some traditional practices in favor of newer, more streamlined ones. Do your prospective patients know how your practice, and even dentistry itself, has changed? If not, you may be missing an excellent marketing opportunity.
Promoting the Dental Technology in Your Office Can Attract Quality Patients
Independent dental offices have much more to offer and can easily outshine the corporate offices, and patients know this, especially when you market your independent practice effectively.
Don’t fear the corporate dental office down the street… they’ve got nothing on you.
The year is now half over. It doesn’t seem possible, yet here we are. Once we’ve gotten over the shock of how quickly the time has flown by, we then start to grapple with the reality that September is only 2 months away. And let’s not even think about how quickly December will come around…
I can’t believe it’s already the end of June!
Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.
DIY Marketing vs. Using a Professional Marketing Agency
Word of mouth is a concept as old as time. Our ancestors used it to pass on traditions and tell stories about heroes and monsters and warn others about danger. It was also used to tell others about where to find the best resources, which is pretty much how we use it today.
Don’t forget to tell your friends!
Peter Drucker, the man who was said to have invented management, was a staunch believer in management by objectives, that is he understood that success could only be achieved through setting clear goals that can be measured.
Measure for Success
All dental practices are pretty much the same, right? They all offer the same basic services and have similar equipment, and for the most part their patients want the same things. Of course not! Yes, there are some patients who typically only need routine services and for them, perhaps one dental practice is as good as the next. But there are so many more patients out there looking for something more special from their dentist.