Dental practices continue to rely heavily on referrals, and each practice needs a strong referral network in place as part of their new-patient pipeline. It may seem odd that a digital marketing company is advocating for an analogue approach like a referral network, but it makes sense if you consider referrals as one piece of a practice’s overall marketing strategy. Having a robust referral network will contribute to a practice’s success and enhance its digital marketing efforts.
A good marketing company will help your practice attract quality patients and prospects more consistently than you can on your own, giving you the opportunity to shine each time one comes through the doors. If you understand the marketing company’s role and you’re prepared to take over where your marketing partner leaves off, you’ll have a recipe for success.
Hear from renowned dentist and MDA Clinical Advisory Board Member, Dr. David Pearce.
Being in-network with various dental insurance providers consumes the major portion of a dental practice’s marketing budget. If your practice relies heavily on insurance networks to attract new patients, you are essentially paying for marketing by accepting lower fees for services. Many dentists see this as a fair trade-off. Others, however, wish there was a better way, and that is when they begin to consider transitioning away from dental insurance to a fee-for-service model.
If the types of patients you really want to see are not finding your practice, if you’ve spent hours upon hours perfecting your skills but rarely get the chance to use your specialized knowledge, then marketing is likely the remedy. Take Dr. Brown’s advice and prioritize marketing your practice to get the business you want and deserve.
Every dentist and dental practice defines success differently. For many dental practices, success can mean more brand/practice awareness within the community, fewer patients but higher revenue, or an influx of new patients — or some combination of these things. That’s the beauty of success — it can’t be defined in a singular way, and anyone can have it on their own terms as long as they have a clear goal in mind and a plan to achieve it.
Part of marketing your practice is telling your story to the people you are trying to reach so they feel like they know you before they ever come through the doors. One of the best and most powerful ways to do that is through video, and these days, there is a wide variety of video styles to choose from. It is easier than ever for a dental practice to take advantage of the video + social media combination to boost the effectiveness of its marketing.
Did you miss our LIVE expert panel discussion about Unlocking Your Practice’s Hidden Profits? For the first time, I am giving instant access to a replay of the full discussion.
Stephanie Krotov is our Google & Facebook Ads Manager, a key role at MDA. A major part of her job is being responsible for testing out new ads for our dental practice clients and SEO management (optimizing how search engines see a new website). But that’s not all Stehpanie does, of course. So, let’s take a moment to get to know her a little better!
As a dental practice owner, you are an expert in all things dentistry. But when it comes to the marketing side of things, are there some concepts that perhaps you’re not completely familiar with? There is a lot of terminology in marketing, and sorting it all out can be a little confusing, especially because some terms can have slightly different meanings depending on the context. Let’s break down the most common marketing terms to make them a little less intimidating.
