Marketing is an essential aspect of running a successful dental practice, but there is sometimes confusion around what portion of a practice’s budget should be dedicated to it.
The new year is approaching very quickly, and if you’re anything like me, you’ll want to be as prepared as possible for whatever it may bring. A great way to get a jump on 2023 is to take stock and make sure your digital media and marketing information is organized and easily accessible.
Getting a head start on 2023
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
Yes, there’s AI in dental marketing
Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to speak, is what the patients see, but it’s the behind-the-scenes that is really the lifeblood of the practice. An effectively planned, implemented, and maintained marketing strategy will pay dividends that far outweigh the initial investment and will continue to do so for many years.
What you’re actually getting for your marketing investment.
The post-pandemic marketing landscape can be sensitive from a marketing perspective, but there are definitely opportunities for dentists to serve patients whose dental health has suffered over the last two years. Dental implants is one of those opportunities.
Marketing Dental Implants Post-Pandemic
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
How AI is Transforming Dental Marketing
One of our clients recently wrote an article about how to build a successful dental practice, and we think he hit the nail on the head when he explained that marketing is a key factor in his success.
Marketing is a Building Block for Successful Dental Practices
Prior to working with us, many of the dental practices we meet with aren’t certain how to know whether their marketing campaigns are really working. One of the questions we get asked most often is how to track what their campaigns are actually producing. To answer that question, we would like to talk a little bit about Marketing ROI — what it is, how to calculate it, and why you should be tracking it.
Marketing ROI
It’s 2022! A new year means new goals and a fresh start. So what can dental practices do to make this year different and better than the last? Here are three important marketing strategies that we think every practice should implement in 2022.
Marketing Strategies You Should Focus On In 2022
Marketing a dental practice is mostly about attracting new patients, right? Well… not really. Of course you want to grow your practice with new patients, but neglecting the patients you already have — the core of your business — is never a good idea. If your practice is successfully attracting new patients but losing existing ones, then the net result is not likely to be positive at the end of the year. Real growth happens when your practice can gain new patients AND continue to maintain active, profitable relationships with the existing ones as well.