Not many people think of going to the dentist as fun. As with most health practitioners, the dentist is usually thought of as a serious and professional place. Marketing your dental practice, however, can attract more people with the use of some light hearted humor. There are many, shall we say not so fun brands, that spice up their marketing to stand out and get noticed. Geico Insurance, for example, took a dull subject and created amusing advertisements that are well recognized across multiple media channels. Not all practices may be feel up to this type of marketing but if you like to think of yourself as fun, laid back and you are willing to stand out then a campaign that grabs attention may be for you.
When you think of marketing your practice, you probably think about using your website, social media posts, emails, and online ads to attract new patients. In any solid marketing strategy, however, you shouldn’t overlook your existing patients-they are key to the success of your practice. In fact, once you acquire a patient, think of it as just the beginning of your marketing relationship with them, as well. Here are reasons why you should:
The countdown to the New Year has begun, and we can’t wait to help market our clients in 2020 so they can reach even more new patients and grow their practice. This is also a time to reflect on what we can do different, or improve upon so that marketing processes and plans run more effectively. One common occurrence we notice is that dental practices start to plan in late November to do something special for the holidays. Most likely, they are not aware that as a marketing agency we work months in advance on projects and they should too. Here’s how your practice can plan properly for effective marketing next year.
Unlike a Halloween horror movie, marketing your practice doesn’t have to be scary. The trick is to not be like Freddy or Jason when it comes to digital marketing and scare your patients away with creepy tactics. Instead follow these tips to lead you out of the corn maze and have your patients calling you the hero.
Video is one of the most effective ways to quickly engage with patients and tell them about you and your practice. It personalizes the information on your website and social media pages, giving people a sneak-peak into you as a person. Whether you’ve used video as part of your marketing before or would like to start, there are 2 great ways to use it on your website and in your marketing.
Instagram is the next big thing! Does social media advertising even work? Twitter. Get on Twitter ASAP! Emails, does anyone read them?
Does marketing confuse you? We don’t blame you if it does. It’s easy to get overwhelmed with a deluge of conflicting information about what works and doesn’t work when it comes to marketing your practice. While everyone is looking for a silver bullet, focus on these 4 tried and true dental marketing strategies that actually work.
Google My Business has added some exciting new updates that will enhance your business listing and help your practice stand out online. The features give you more control over your listing and allow you to be more strategic with marketing your practice. With Google putting more emphasis on them, it also means that it’s more important than ever to keep your listing current and complete.
This article originally appeared in the July/2019 issue of the Academy of General Dentistry’s AGD Impact magazine.
You take great pride in offering the highest quality dentistry available. You invest in the best equipment, attend training sessions to grow professionally and hold memberships in the most renowned organizations. Therefore, you don’t feel obligated to offer discounted treatments. Aren’t patients willing to pay for quality treatment?
The short answer is yes, but competing in a market that is saturated with businesses offering specials and discounts can be tricky. To resonate with the right patients, you have to appeal to their appreciation of excellence.