As 2025 approaches, it’s a good time to take a step back and think about how your dental practice can stay ahead of the curve. Patients’ needs and expectations keep changing, and practices that adapt to meet them will come out on top. So, what should you focus on to ensure you’re not just keeping up, but connecting with your patients and standing out? Here are seven simple strategies that can help you create an experience that keeps patients coming back.
With so many options available, choosing the right marketing agency for your dental practice might seem overwhelming. How do you ensure the agency you select aligns with your goals and can drive the results you’re looking for?
Whether you manage your dental practice’s marketing in-house, work with an agency, or have a mix of both, there may be times when you question the effectiveness of your marketing strategy.
Marketing agencies don’t just work with business owners, or in our case, dentists. In fact, most of the time, our main point of contact for a practice is an office manager, a marketing specialist, or a senior team member with coordinating marketing for the practice as one of their many responsibilities. Karinna, who is the marketing liaison for her practice and an MDA Clinical Advisory Board member was kind enough to record a quick video with advice for others in her position.
A Google Business Profile is more than just a listing with your practice’s address, phone number, and website. It is one of the primary ways your potential patients will find your practice and engage with it online. If you have not completed your practice’s GBP profile yet, you should do so soon, and you’ll want to follow this guide to building and optimizing it to attract new patients.
Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and one I have had to address with many of my clients. Most business owners understand that, with marketing, rarely will they get instant gratification. However, when it comes to implementing a marketing strategy for their business, they may have difficulty understanding why they should invest time and effort in activities with a longer term payoff.
Have you thought about what you want to accomplish for your practice in 2024? Having clear goals for your dental practice is essential for business planning in general and from a marketing point of view as well. Your business goals will determine your marketing strategy for the year.
In today’s evolving marketplace, where patient expectations continue to shape the way dental practices operate, one key aspect has made its way to the forefront: diversity and inclusion in marketing.
Dental implants are a revolutionary solution for patients facing tooth loss, significantly improving their oral health and their overall quality of life. Effective marketing of dental implants can yield numerous benefits for dental practices, attracting high-quality patients who are committed to their treatment plans. Even if a dental practice does not perform implant placement, marketing for dental implants can still be a strategic way to target patients with specific needs and establish long-term relationships.
What’s the difference between a corporate and a private dental practice in the eyes of a patient? In most cases, there is none. Dental practice owners, of course, can rattle off a list of things that make a private practice different from a corporate one. But… are they getting that across to their potential patients?
