Category

Marketing

2 Great Ways To Use Video On Your Website and In Your Marketing

Video is one of the most effective ways to quickly engage with patients and tell them about you and your practice. It personalizes the information on your website and social media pages, giving people a sneak-peak into you as a person. Whether you’ve used video as part of your marketing before or would like to start, there are 2 great ways to use it on your website and in your marketing.

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4 Dental Marketing Strategies That Actually Work

Instagram is the next big thing! Does social media advertising even work? Twitter. Get on Twitter ASAP! Emails, does anyone read them?

Does marketing confuse you? We don’t blame you if it does. It’s easy to get overwhelmed with a deluge of conflicting information about what works and doesn’t work when it comes to marketing your practice. While everyone is looking for a silver bullet, focus on these 4 tried and true dental marketing strategies that actually work.

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New Features for Google Listings

Google My Business has added some exciting new updates that will enhance your business listing and help your practice stand out online. The features give you more control over your listing and allow you to be more strategic with marketing your practice. With Google putting more emphasis on them, it also means that it’s more important than ever to keep your listing current and complete.

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How to Compete With Discount Dental Practices

This article originally appeared in the July/2019 issue of the Academy of General Dentistry’s AGD Impact magazine.

You take great pride in offering the highest quality dentistry available. You invest in the best equipment, attend training sessions to grow professionally and hold memberships in the most renowned organizations. Therefore, you don’t feel obligated to offer discounted treatments. Aren’t patients willing to pay for quality treatment?

The short answer is yes, but competing in a market that is saturated with businesses offering specials and discounts can be tricky. To resonate with the right patients, you have to appeal to their appreciation of excellence.

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