Using the same marketing strategies year after year is a grave mistake, but many dental practices have yet to embrace the bone-efits of digital marketing. Digital marketing doesn’t have to be frightening. In fact, it can be a real treat for your bottom line. In this special Halloween edition of our blog, we want to demystify digital marketing to show you why most practices are dying to get on board.

Digital Marketing is a Spook-tacular Way to Get New Patients

Today, more and more businesses are turning to text messaging as an important value-added tool in their marketing and customer retention arsenal. From contacting new patients to treatment promotions and appointment reminders, text messaging patients is the wave of the future. No one wants their new patient leads to go to the practice down the street because they weren’t as fast or as targeted in the way they responded. With text messaging as part of a practice’s lead response protocol, that won’t happen anymore.

Sending a TEXT message to the World

What do new patients look for when choosing a dentist? People purchase products and services based more on the results, or benefits, they will receive rather than their features. The same goes for your patients. Businesses across the board like to describe their product’s bells and whistles or the many, many details of what’s included with their service. New patients, however, will resonate more with your marketing and brand when you describe how the results of a treatment will make them feel, because that is what they are really interested in. When you focus on features, well, you may blend in with every other dentist who delivers the same services. Here are a few examples to show you what we mean.

Features Vs. Benefits