New year, new you, as the saying goes. Everyone is making their New Year’s resolutions, vowing to eat better, exercise more, volunteer at shelter, and begin composting in the backyard. And while those are all great things on a personal level, they won’t do much to help your dental practice. So, let’s think about making some New Year’s Marketing Resolutions to start the year off with a bang and hopefully avoid some costly mistakes.
This time of year many practices are embracing the holidays with decorations in the office, holiday music in the waiting area, and gift exchanges among the staff. But this year, you could be the best Santa ever. You could give your entire practice a gift – one that lasts well beyond the holiday season and extends into the new year!
There’s no doubt about it—MDA has the most amazing clients (who also happen to recognize the power of marketing even when the market gets tough) and of course, an incredible team. So, I wanted to dedicate some time to thanking everyone who makes MDA possible and everyone who has helped us grow this year.
Using the same marketing strategies year after year is a grave mistake, but many dental practices have yet to embrace the bone-efits of digital marketing. Digital marketing doesn’t have to be frightening. In fact, it can be a real treat for your bottom line. In this special Halloween edition of our blog, we want to demystify digital marketing to show you why most practices are dying to get on board.
Steve Jobs said, “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
Unlike a Halloween horror movie, marketing your practice doesn’t have to be scary. The trick is to not be like Freddy or Jason when it comes to digital marketing and scare your patients away with creepy tactics. Instead follow these tips to lead you out of the corn maze and have your patients calling you the hero.
If you’re looking for new ways to engage your patients, then luck is on your side. St. Patrick’s Day provides the perfect opportunity to stay in front of your patients, show them that you’ve got a touch of the Blarney in you, and keep all eyes — Irish or otherwise — smiling. Here are a…
It’s February, and love is all around. Retail display windows are adorned with red and pink, road-side flower vendors are assembling their signage, and couples young and old are making reservations at their favorite restaurants. Valentine’s Day isn’t just about romantic love, though. You can get in on the love, too. How? By making sure…
We’re all familiar with the concept of New Year’s resolutions. The beginning of a new year is the perfect time to refocus and set goals that will help us be the best version of ourselves. New Year’s Day also creates the perfect opportunity to set goals for your dental practice. Be SMART! Non-specific goals are…
It’s summer. The extra hours of sunlight and overall jovial feeling of the season has everyone in your office in a good mood. You might even find that you have some down time between patients this time of year. That’s not necessarily a bad thing, though. While your patients are vacationing, attending summer camps and…