Word of mouth is still alive and kicking in the digital age. A friend’s recommendation carries a lot of weight if someone is looking for a dentist they can trust. When it comes to word-of-mouth referrals, digital marketing is influential on both sides of the equation: the patient making the referral and the potential new patient they are referring. In essence, a consistent and strong digital presence boosts referrals.

Digital Marketing is the Key to More Patient Referrals!

A Google Business Profile is more than just a listing with your practice’s address, phone number, and website. It is one of the primary ways your potential patients will find your practice and engage with it online. If you have not completed your practice’s GBP profile yet, you should do so soon, and you’ll want to follow this guide to building and optimizing it to attract new patients.

Optimizing Your Google Business Profile to Attract New Patients

As much as a dental practice may strive to keep patients happy, providing excellent care and service, sometimes negative reviews happen. We asked Dr. David Pearce, retired owner of a lucrative practice and current dental coach and MDA CAB member, to share some advice about how to deal with negative reviews.

The Dreaded Negative Review: What to Do if You Get One

Dentistry is about more than just creating healthy smiles. It’s also about fostering strong, lasting relationships with patients. Because patients have a wealth of choices and plenty of information at their fingertips when it comes to selecting a dental practice, it is crucial for dentists to adopt a patient-centric approach to marketing. Building trust and loyalty is vital not only for a dental practice’s success, but also for the overall well-being of the patients who rely on it for the sake of their oral health.

Patient-Centric Marketing: How Dental Practices Can Build Trust and Loyalty

Dental fear is a real challenge for so many patients and dentists alike. Patients who fear the dentist are usually the ones who need care the most, and dentists often struggle with how to help them set aside their fears to get the treatment they require. Thankfully, with more information widely available to the public and the option to use digital media as an educational tool, dentists have more opportunity than ever before to help their patients understand their fear and overcome it.

Targeting Patients with Dental Fear

Have you recently tried to search a business, service provider, or medical professional on the internet only to find that they don’t have any real online presence to speak of? Maybe you can find the phone number and address on Google, but no website. Maybe you find them on Facebook, but there hasn’t been a post in over a year. Maybe you locate a website, but it does not contain much useful information other than contact details. How likely are you, as a consumer, to trust that business or professional?

Dental Practices Online: Why It Is Important to Have an Online Presence

Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to speak, is what the patients see, but it’s the behind-the-scenes that is really the lifeblood of the practice. An effectively planned, implemented, and maintained marketing strategy will pay dividends that far outweigh the initial investment and will continue to do so for many years.

What you’re actually getting for your marketing investment.