Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.
To Instagram or Not to Instagram These days, having a strong online presence is an essential part of a business’s marketing strategy. A well-developed website is a must, and many have found success with Facebook as well as other digital marketing strategies to create visibility online. Instagram has also become an attractive marketing tool. But…
In just a few short months, our lives have changed dramatically. How we grocery shop, do schoolwork and visit the dentist is going to look very different for the time being. As we venture back into the public, many are still unsure how to navigate this new environment, despite the dos and don’ts we receive through the news. One thing that provides comfort during these uncertain times, however, is hearing from our local officials, and health professionals like you. Keeping up communication to your audience is critical now more than ever not just for your practice but for the well being of your patients, too.
Even as the country starts to open up, and we venture back out into public, people are still spending time on their phones and computers. As one of the biggest online platforms, Facebook should always be a priority when it comes to building brand awareness for your practice. Especially now, people want connection and are going to the platform to find it now more than ever. Facebook is a place where you can chat with friends and family, get information on local restaurants, and catch up on the news. Sharing about your practice and communicating with your audience helps you build that connection with them, as well.
You’ve probably noticed on your practice’s Facebook page that you have the ability to boost your post, meaning that you pay a small amount of money to get a single post seen by a wider audience. You may even get messages from Facebook telling you how many more people will see your post if you…
Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.
When we speak to new clients we often find that their website, Facebook, blogs, and other online platforms all look different making it difficult for patients to see they belong to the same practice. There is no branding-the use of fonts, colors and imagery from one place to the next is different, and there is nothing consistent about the messaging. You have to wonder, how would this make a new patient feel about your practice?
Instagram is the next big thing! Does social media advertising even work? Twitter. Get on Twitter ASAP! Emails, does anyone read them?
Does marketing confuse you? We don’t blame you if it does. It’s easy to get overwhelmed with a deluge of conflicting information about what works and doesn’t work when it comes to marketing your practice. While everyone is looking for a silver bullet, focus on these 4 tried and true dental marketing strategies that actually work.
Take Advantage of Back-To-School Season to Market Your Practice As the lazy days of summer are replaced with back to school planning, now is an ideal time of year to market your practice not only for children’s services but adults, too. The school calendar affects everyone. People are ready to fall back into a normal…
Facebook is still the place to be if you want to connect with your current patients and attract new ones. In fact, 74% of US adult Facebook users visit the site at least once a day. Those posts that come across the Facebook newsfeed of people who have liked your practice’s page, otherwise known as organic posts, play an important part in building your online brand. In order to get seen though, organic posts should contain content that elicits likes and comments. The more engagement a post receives, the more it will be shown on the newsfeed.