In just a few short months, our lives have changed dramatically. How we grocery shop, do schoolwork and visit the dentist is going to look very different for the time being. As we venture back into the public, many are still unsure how to navigate this new environment, despite the dos and don’ts we receive through the news. One thing that provides comfort during these uncertain times, however, is hearing from our local officials, and health professionals like you. Keeping up communication to your audience is critical now more than ever not just for your practice but for the well being of your patients, too.
Even as the country starts to open up, and we venture back out into public, people are still spending time on their phones and computers. As one of the biggest online platforms, Facebook should always be a priority when it comes to building brand awareness for your practice. Especially now, people want connection and are going to the platform to find it now more than ever. Facebook is a place where you can chat with friends and family, get information on local restaurants, and catch up on the news. Sharing about your practice and communicating with your audience helps you build that connection with them, as well.
Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.
When we speak to new clients we often find that their website, Facebook, blogs, and other online platforms all look different making it difficult for patients to see they belong to the same practice. There is no branding-the use of fonts, colors and imagery from one place to the next is different, and there is nothing consistent about the messaging. You have to wonder, how would this make a new patient feel about your practice?
Instagram is the next big thing! Does social media advertising even work? Twitter. Get on Twitter ASAP! Emails, does anyone read them?
Does marketing confuse you? We don’t blame you if it does. It’s easy to get overwhelmed with a deluge of conflicting information about what works and doesn’t work when it comes to marketing your practice. While everyone is looking for a silver bullet, focus on these 4 tried and true dental marketing strategies that actually work.
Facebook is still the place to be if you want to connect with your current patients and attract new ones. In fact, 74% of US adult Facebook users visit the site at least once a day. Those posts that come across the Facebook newsfeed of people who have liked your practice’s page, otherwise known as organic posts, play an important part in building your online brand. In order to get seen though, organic posts should contain content that elicits likes and comments. The more engagement a post receives, the more it will be shown on the newsfeed.