Recently, Mark Zuckerberg shared the big news that Facebook is changing it’s corporate name to Meta, and the media went a little wild speculating about why the sudden change and what it could mean.
Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.
DIY Marketing vs. Using a Professional Marketing Agency
To Instagram or Not to Instagram These days, having a strong online presence is an essential part of a business’s marketing strategy. A well-developed website is a must, and many have found success with Facebook as well as other digital marketing strategies to create visibility online. Instagram has also become an attractive marketing tool. But…
To Instagram or Not to Instagram
Are you getting ready to open your doors again? If you are gearing up and getting prepared you might have some questions as to how to keep your patients up to date or even how to reach new patients who are looking for a dentist. Despite all the changes, what is certain is that people…
The New Normal
Among the many questions we are being asked from our dentists, the most common one is, “What can I be doing now?” In some cases, dentists think they should just pare back or stop marketing; stop posting on Facebook, pause emails, stop their Google and Facebook ads and discontinue adding content to their website. We…
Ways to Market During These Uncertain Times
The countdown to the New Year has begun, and we can’t wait to help market our clients in 2020 so they can reach even more new patients and grow their practice. This is also a time to reflect on what we can do different, or improve upon so that marketing processes and plans run more effectively. One common occurrence we notice is that dental practices start to plan in late November to do something special for the holidays. Most likely, they are not aware that as a marketing agency we work months in advance on projects and they should too. Here’s how your practice can plan properly for effective marketing next year.
“By failing to prepare, you are preparing to fail.”- Benjamin Franklin
Unlike a Halloween horror movie, marketing your practice doesn’t have to be scary. The trick is to not be like Freddy or Jason when it comes to digital marketing and scare your patients away with creepy tactics. Instead follow these tips to lead you out of the corn maze and have your patients calling you the hero.
Marketing Doesn’t Have to Be Scary
Video is one of the most effective ways to quickly engage with patients and tell them about you and your practice. It personalizes the information on your website and social media pages, giving people a sneak-peak into you as a person. Whether you’ve used video as part of your marketing before or would like to start, there are 2 great ways to use it on your website and in your marketing.
2 Great Ways To Use Video On Your Website and In Your Marketing
Google My Business has added some exciting new updates that will enhance your business listing and help your practice stand out online. The features give you more control over your listing and allow you to be more strategic with marketing your practice. With Google putting more emphasis on them, it also means that it’s more important than ever to keep your listing current and complete.
New Features for Google Listings
Facebook is still the place to be if you want to connect with your current patients and attract new ones. In fact, 74% of US adult Facebook users visit the site at least once a day. Those posts that come across the Facebook newsfeed of people who have liked your practice’s page, otherwise known as organic posts, play an important part in building your online brand. In order to get seen though, organic posts should contain content that elicits likes and comments. The more engagement a post receives, the more it will be shown on the newsfeed.