Category

Content Management

2 Great Ways To Use Video On Your Website and In Your Marketing

Video is one of the most effective ways to quickly engage with patients and tell them about you and your practice. It personalizes the information on your website and social media pages, giving people a sneak-peak into you as a person. Whether you’ve used video as part of your marketing before or would like to start, there are 2 great ways to use it on your website and in your marketing.

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New Features for Google Listings

Google My Business has added some exciting new updates that will enhance your business listing and help your practice stand out online. The features give you more control over your listing and allow you to be more strategic with marketing your practice. With Google putting more emphasis on them, it also means that it’s more important than ever to keep your listing current and complete.

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The 3 Most Effective Facebook Posts

Facebook is still the place to be if you want to connect with your current patients and attract new ones. In fact, 74% of US adult Facebook users visit the site at least once a day. Those posts that come across the Facebook newsfeed of people who have liked your practice’s page, otherwise known as organic posts, play an important part in building your online brand. In order to get seen though, organic posts should contain content that elicits likes and comments. The more engagement a post receives, the more it will be shown on the newsfeed.

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