I’ve known from a young age that I wanted to be in marketing — didn’t know it would be dental marketing though. The Super Bowl ads I saw every year growing up were a huge influence on my choice to get into advertising. I’ve always been fascinated by their sheer creativity and their ability to engage viewers in a way that creates a lasting impression. It is no mistake that Super Bowl commercials have become the gold standard in advertising, and we can all learn a little something from them.
We often get asked about the difference between sales and marketing and how they work together. Marketing and sales are two closely related concepts that are equally essential if you want to increase revenue for a practice. Understanding the synergy between them is the key to growth.
Dental practices are using every advantage they can to stay competitive. Implementing PatientCaptureNow is a great way to stand out in a crowded field and attract high-quality patients. It makes building relationships so much easier, since the prospective patient feels like they already have a connection to your practice.
While the pandemic may have temporarily reduced the volume of active patients at a given practice, it may also be offering a terrific opportunity for the practice to emphasize its expertise in providing cosmetic dentistry services, especially clear aligners. Read more here!
In Part 3, we review a proven system that will connect with your new patients in a timely manner so you don’t lose out on those leads. PatientCaptureNow is an automated system that takes lead follow up out of the hands of your busy team and ensures that new patients are responded to immediately and consistently.
Last month in Part 1 of our Capturing New Patients series we talked about the challenges of following up with new patient leads when you and your team are busy juggling the day to day activities of your practice.
We get it. Your team members wear many different hats in the practice, and contacting a lead can fall to the bottom of the to-do list. Yet, this activity is extremely important to growing your practice. Check out how you can capture new patients.