Have you recently tried to search a business, service provider, or medical professional on the internet only to find that they don’t have any real online presence to speak of? Maybe you can find the phone number and address on Google, but no website. Maybe you find them on Facebook, but there hasn’t been a post in over a year. Maybe you locate a website, but it does not contain much useful information other than contact details. How likely are you, as a consumer, to trust that business or professional?
Of all the available digital marketing options, which one is the most effective, the most pervasive and the most important? It’s a trick question. Here’s the real question: Is it possible to achieve all of your dental practice’s marketing goals with a single digital marketing channel?
Which Digital Marketing Channel Should You Use?
Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.
DIY Marketing vs. Using a Professional Marketing Agency
Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.