One of our longtime clients and a trusted CAB member, Dr. David Pearce, recently shared with us his experience with digital marketing as a dental professional. We asked him what qualities are important in a marketing agency, and this is what he had to say:
Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.
The post-pandemic marketing landscape can be sensitive from a marketing perspective, but there are definitely opportunities for dentists to serve patients whose dental health has suffered over the last two years. Dental implants is one of those opportunities.
Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience.
My career started the way it does for so many entrepreneurs — in corporate America. I spent a lot of years climbing the ladder rung by rung, playing politics and enduring all the bureaucracy you have to deal with when you work at a $100 million corporation.
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
At My Dental Agency, we are privileged to work with a great number of dentists who are at the top of their games. We are honored to think that we helped them get there, too. Their practices are consistently growing because they have fully embraced the power of marketing.
Women are making their mark in every traditionally male-dominated industry, from finance to space travel, and definitely in dentistry. Where just a decade ago about 24% of all dentists were women, now that figure is closer to 35%, and women graduating from dental school nearly equal the number of men.
All dental practices are pretty much the same, right? They all offer the same basic services and have similar equipment, and for the most part their patients want the same things. Of course not! Yes, there are some patients who typically only need routine services and for them, perhaps one dental practice is as good as the next. But there are so many more patients out there looking for something more special from their dentist.
Why does a patient choose one dental practice over another? Does it have to do with location, insurance or state-of-the-art equipment? Perhaps that’s how the search starts. However, once a prospective patient has narrowed down his or her choices and fills out online appointment requests, more often than not their choice will depend on which practice responds the fastest.