As a dental practice owner, you are an expert in all things dentistry. But when it comes to the marketing side of things, are there some concepts that perhaps you’re not completely familiar with? There is a lot of terminology in marketing, and sorting it all out can be a little confusing, especially because some terms can have slightly different meanings depending on the context. Let’s break down the most common marketing terms to make them a little less intimidating.
If your marketing seems generic or (heaven forbid) boring, it’s time to wake it up! Customizing content, telling your story, focusing on patient needs, and having a solid strategy in place will make your marketing more interesting without making it “weird”, and you will notice that the quality and quantity of patients coming to your practice will improve.
Business leaders young and old face the same problem — how to form a solid team that will work hard to promote the business’s success. Whether it’s a new business or an established one, the people you recruit will be crucial to your survival.
There are plenty of patients for every dental practice to be successful, which is why we never want our clients to obsess over what others are doing as far as pricing, promotions, or advertising. However, we do actively encourage them to stay aware of what is going on around them in general.
Has your marketing strategy been producing the results you want? Do you feel like your efforts are falling flat? Perhaps it’s time to take a good look at your current marketing strategy and make some changes. Implementing three simple strategies could vastly improve the marketing results for your practice.
When something doesn’t go exactly the way we want it to, it’s easy to point fingers at external factors. We are not usually inclined to admit that we ourselves may be responsible for the undesirable outcome.
Is your practice taking advantage of every sales opportunity that comes its way during the day? Does your staff know what sales leads look like? Surprisingly, while many dental practices believe they are capitalizing on all the opportunities they receive to sell to patients, they are actually not.
In this article, I want to go a bit deeper, because the CAB is also a resource for our clients and dental professionals who don’t work with us and are looking for advice on how digital marketing can benefit them.
This article originally appeared in the October/2022 issue of the Academy of General Dentistry’s AGD Impact magazine. How to market clear aligners at your practice By: Jackie Ulasewich Cullen With the surging popularity of clear aligners among orthodontists and dentists alike, the landscape for offering this treatment has become ultra competitive. A dental practice wanting…
I’ve always believed that you should surround yourself with people who have different skills and abilities than you do, and fortunately, I’ve been able to do that through the team we’ve built and our clients.