As a newly minted dental school graduate, you’re probably eager to get your practice up and running. While you are trained in providing dental care, you may find that getting new patients requires another set of skills. Growing your dental practice isn’t necessarily an “if you build it, they will come” endeavor. Taking marketing shortcuts in the beginning may cost even more money in a few years if you need to fix components like your website or online ads. Marketing can be overwhelming, but there are foundational elements that will help set you on the right track.
When you write a book that becomes a #1 best seller on Amazon, your first reaction might be to pop the champagne corks and start celebrating. That’s not quite what’s happening here at the My Dental Agency offices. While our book, Dental Disruption: The Decade That Changed Dentistry, is now a #1 best seller on Amazon, we are feeling grateful and humbled more than anything.
This article originally appeared in the July/2019 issue of the Academy of General Dentistry’s AGD Impact magazine.
You take great pride in offering the highest quality dentistry available. You invest in the best equipment, attend training sessions to grow professionally and hold memberships in the most renowned organizations. Therefore, you don’t feel obligated to offer discounted treatments. Aren’t patients willing to pay for quality treatment?
The short answer is yes, but competing in a market that is saturated with businesses offering specials and discounts can be tricky. To resonate with the right patients, you have to appeal to their appreciation of excellence.
This article originally appeared in the January/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. The beginning of a new year is the perfect time to reflect on…