The digital marketing world evolves so quickly that it can be hard to keep up (even for us digital marketers). While there are now more social media and digital platforms to consider than ever before, that doesn’t mean “older” marketing strategies have lost their edge.
Modern dental practices need every advantage they can get in this digital age. Standing out among the competition is more important than ever to stay competitive and achieve sustainable growth. Therefore, understanding what patients want from your practice is key. One way to do that is through A/B testing—a tried-and-true marketing strategy to optimize ads and other content and increase online visibility.
A/B Testing Can Change the Game for Dental Practices
Google has been updating and changing Google Business Profile this year, with a couple of important changes effective July 31st. Overall, the changes have been positive and enhanced Google Business Profile’s usefulness as a tool to increase online visibility. Dental practices that do not rely heavily on their Google profile may not notice the difference, but those that do need to know what to expect going forward.
Google Business Profile Has Changed: Here’s What Dental Practices Need to Know
The market for dental implants keeps growing as more patients learn about them. Dental practices, wanting to meet the increasing need, are recognizing the need to market implants more aggressively. So why are so many dental practices struggling to book dental implant cases on a regular basis? The short answer is: It’s their approach.
Dental Implant Marketing is Different, and Here’s How to Do it Right
Dental practices everywhere have discovered the marketing power of social media. They use their creativity to gain followers and likes on Facebook, Instagram, YouTube and TikTok. For dentists who are not social media savvy, the idea of creating a Facebook page may seem intimidating. Still, any practice can build a successful social media presence by following some basic principles.
Successful Social Media: Advice from a Marketing Expert
Clear aligners are HOT! Dentists everywhere have added them to their menu of services. Whether your practice is new to the clear aligners game or has been offering them for years, perhaps your marketing could use a little help to attract the number of patients you desire. Marketing for clear aligners can be simple and manageable with some essential activities that will make a big difference in the results.
Clear Aligners: Harnessing the Power of Comprehensive Marketing to Boost Cases at Your Practice
Having goals is great, especially for a dental practice looking to grow. It’s good to clarify what the future should look like and plan out how to get there through marketing. In fact, I highly recommend it.
How Can You Know Which Way to Go if You Don’t Know Where You Are?
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here’s how to navigate them successfully.
Tough Conversations With Clients — We’ve All Had Them. Here’s How to Handle Them More Effectively
One of the secrets to effective marketing is “show, don’t tell,” a concept used by writers to develop compelling stories. The basic idea is that showing is more effective than telling because showing immerses a person in a visual experience, inviting them to use their imagination, while telling only conveys information and requires no engagement.
Digital Smile Design: A Powerful Marketing Tool for Dentists
As a business owner, a dentist knows when something is off. Just like there are dental practices that overcharge and underdeliver, there are also marketing companies that do the same thing. It is always important to use good business sense to vet a new marketing agency and do your due diligence.