When something doesn’t go exactly the way we want it to, it’s easy to point fingers at external factors. We are not usually inclined to admit that we ourselves may be responsible for the undesirable outcome.
Is your practice taking advantage of every sales opportunity that comes its way during the day? Does your staff know what sales leads look like? Surprisingly, while many dental practices believe they are capitalizing on all the opportunities they receive to sell to patients, they are actually not.
In this article, I want to go a bit deeper, because the CAB is also a resource for our clients and dental professionals who don’t work with us and are looking for advice on how digital marketing can benefit them.
This article originally appeared in the October/2022 issue of the Academy of General Dentistry’s AGD Impact magazine. How to market clear aligners at your practice By: Jackie Ulasewich Cullen With the surging popularity of clear aligners among orthodontists and dentists alike, the landscape for offering this treatment has become ultra competitive. A dental practice wanting…
I’ve always believed that you should surround yourself with people who have different skills and abilities than you do, and fortunately, I’ve been able to do that through the team we’ve built and our clients.
One of our longtime clients and a trusted CAB member, Dr. David Pearce, recently shared with us his experience with digital marketing as a dental professional. We asked him what qualities are important in a marketing agency, and this is what he had to say:
Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.
The post-pandemic marketing landscape can be sensitive from a marketing perspective, but there are definitely opportunities for dentists to serve patients whose dental health has suffered over the last two years. Dental implants is one of those opportunities.
Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience.
My career started the way it does for so many entrepreneurs — in corporate America. I spent a lot of years climbing the ladder rung by rung, playing politics and enduring all the bureaucracy you have to deal with when you work at a $100 million corporation.