Marketing can mean different things to different people, and how someone defines it often has a lot to do with their personal and professional experience.
My career started the way it does for so many entrepreneurs — in corporate America. I spent a lot of years climbing the ladder rung by rung, playing politics and enduring all the bureaucracy you have to deal with when you work at a $100 million corporation.
Choosing Quality Over Quantity Helped Our Company Grow During the Pandemic
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
How AI is Transforming Dental Marketing
At My Dental Agency, we are privileged to work with a great number of dentists who are at the top of their games. We are honored to think that we helped them get there, too. Their practices are consistently growing because they have fully embraced the power of marketing.
The Secret to Staying at the Top of Your Game
Women are making their mark in every traditionally male-dominated industry, from finance to space travel, and definitely in dentistry. Where just a decade ago about 24% of all dentists were women, now that figure is closer to 35%, and women graduating from dental school nearly equal the number of men.
Women in dentistry: Challenges and opportunities
All dental practices are pretty much the same, right? They all offer the same basic services and have similar equipment, and for the most part their patients want the same things. Of course not! Yes, there are some patients who typically only need routine services and for them, perhaps one dental practice is as good as the next. But there are so many more patients out there looking for something more special from their dentist.
Here’s How to Make Your Dental Practice Different from the Rest
Why does a patient choose one dental practice over another? Does it have to do with location, insurance or state-of-the-art equipment? Perhaps that’s how the search starts. However, once a prospective patient has narrowed down his or her choices and fills out online appointment requests, more often than not their choice will depend on which practice responds the fastest.
Is New Patient Outreach Worth the Effort? Absolutely
A popular marketing adage states: “When times are good, you should advertise. When times are bad, you must advertise.” This is a fitting attitude given the COVID-19 pandemic, but of course you would expect a marketing agency to say that.
Advertising During Economic Downturns
This article originally appeared in the July/2020 issue of the Academy of General Dentistry’s AGD Impact magazine.
If COVID-19 has taught us anything, it’s that marketing your dental practice online is more important than ever, but that the message may have changed. The crisis has trained people to reach for their computers for information, products and services instead of heading out to Main Street. It has also reframed how we interact with the world and each other; what is safe and what is not is still a question in many people’s minds.
The Opportunity in Change
Were you one of the practices that continued to engage with patients while your practice was shut down? If you weren’t, you have some catching up to do.