You’ve probably noticed on your practice’s Facebook page that you have the ability to boost your post, meaning that you pay a small amount of money to get a single post seen by a wider audience. You may even get messages from Facebook telling you how many more people will see your post if you…
Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.
Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.
As a newly minted dental school graduate, you’re probably eager to get your practice up and running. While you are trained in providing dental care, you may find that getting new patients requires another set of skills. Growing your dental practice isn’t necessarily an “if you build it, they will come” endeavor. Taking marketing shortcuts in the beginning may cost even more money in a few years if you need to fix components like your website or online ads. Marketing can be overwhelming, but there are foundational elements that will help set you on the right track.
When you write a book that becomes a #1 best seller on Amazon, your first reaction might be to pop the champagne corks and start celebrating. That’s not quite what’s happening here at the My Dental Agency offices. While our book, Dental Disruption: The Decade That Changed Dentistry, is now a #1 best seller on Amazon, we are feeling grateful and humbled more than anything.
This article originally appeared in the July/2019 issue of the Academy of General Dentistry’s AGD Impact magazine.
You take great pride in offering the highest quality dentistry available. You invest in the best equipment, attend training sessions to grow professionally and hold memberships in the most renowned organizations. Therefore, you don’t feel obligated to offer discounted treatments. Aren’t patients willing to pay for quality treatment?
The short answer is yes, but competing in a market that is saturated with businesses offering specials and discounts can be tricky. To resonate with the right patients, you have to appeal to their appreciation of excellence.
This article originally appeared in the April/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. While some may feel that New Year’s Day is the perfect time for a fresh start, we happen to think it’s whatever day we dedicate to Spring Cleaning. It’s a great time to reevaluate what’s been working or…
This article originally appeared in the January/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. When most people consider the concept of vulnerability, they automatically associate it with weakness. The truth is, the ability to demonstrate vulnerability is an effective leadership strategy. If you’re proud of your ability to keep a stiff upper…
Offering Sleep Apnea Treatment is Nothing to Snooze onBy: Jackie Ulasewich This article originally appeared in the October/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. From Google Ads to articles in professional journals, you may have noticed the growing presence of sleep dentistry. While sleep dentistry is a growing business, it’s still…
This article originally appeared in the July/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Email marketing is still a useful strategy — especially when it comes to staying in front of current patients. But in a time when people receive more and more spam every day, it’s important to know how to…
