This article originally appeared in the April/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. While some may feel that New Year’s Day is the perfect time for a fresh start, we happen to think it’s whatever day we dedicate to Spring Cleaning. It’s a great time to reevaluate what’s been working or…
This article originally appeared in the January/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. When most people consider the concept of vulnerability, they automatically associate it with weakness. The truth is, the ability to demonstrate vulnerability is an effective leadership strategy. If you’re proud of your ability to keep a stiff upper…
Offering Sleep Apnea Treatment is Nothing to Snooze onBy: Jackie Ulasewich This article originally appeared in the October/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. From Google Ads to articles in professional journals, you may have noticed the growing presence of sleep dentistry. While sleep dentistry is a growing business, it’s still…
This article originally appeared in the July/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Email marketing is still a useful strategy — especially when it comes to staying in front of current patients. But in a time when people receive more and more spam every day, it’s important to know how to…
This article originally appeared in the April/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Marketing your practice can be an overwhelming task. Between reputation management, your website, posting to social media sites, email campaigns and soliciting new reviews, the list seems never-ending. You spend a lot of time ensuring that your practice…
This article originally appeared in the January/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. The beginning of a new year is the perfect time to reflect on the past year and consider what changes might be made to make 2018 even better. While most people will use the occasion to make personal…
This article originally appeared in the December/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. As a business owner, it is imperative for you to market your practice – unless you really crave alone time. Not only do you need to attract and retain patients, but you have to stay competitive and set…
The homepage for your practice website is akin to a first impression, so your instinct may be to put all of your experience, services, and equipment on that single page for the world to see. It’s a great way to let potential patients know, in one fell swoop, what you have to offer, right? Wrong.…
This article originally appeared in the September/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Gone are the days of advertising in the Yellow Pages and relying on word-of-mouth to promote your practice. Sure, your patients are happy to refer you to their friends, but ultimately, it’s your practice’s online reputation that defines…
Is your marketing strategy missing something? Maybe your Facebook content is on fire, but you don’t know how to get more positive reviews. Or maybe your online reputation is sound, but your practice’s website has the EXACT same images and copy as that of your competitor down the street. The truth is, the BEST marketing…