Published Articles Archives - Page 5 of 8

MyDentalAgency.com, Published ArticlesBy Jackie Ulasewich Cullen May 29, 2020

Search engine optimization (SEO) — making your website appear as a top search result — is a must for practices that want to be found online when patients are searching for your services. However, many factors affect how your site ranks within these results, including the rest of your marketing strategy. While SEO is an important part of your marketing, it shouldn’t be your only focus. SEO, like most digital marketing tactics, is always changing. One day your site can be ranked highly on Google, and the next it can drop in rank because of a change to Google’s algorithm.

Search Engine Optimization and Organic Rankings

Marketing, MyDentalAgency.com, Published ArticlesBy Jackie Ulasewich Cullen April 14, 2020

What do new patients look for when choosing a dentist? People purchase products and services based more on the results, or benefits, they will receive rather than their features. The same goes for your patients. Businesses across the board like to describe their product’s bells and whistles or the many, many details of what’s included with their service. New patients, however, will resonate more with your marketing and brand when you describe how the results of a treatment will make them feel, because that is what they are really interested in. When you focus on features, well, you may blend in with every other dentist who delivers the same services. Here are a few examples to show you what we mean.

Features Vs. Benefits

Advice, Content Management, Marketing, Published Articles, Video, Virtual ConsultationsBy Jackie Ulasewich Cullen April 11, 2020

Among the many questions we are being asked from our dentists, the most common one is, “What can I be doing now?” In some cases, dentists think they should just pare back or stop marketing; stop posting on Facebook, pause emails, stop their Google and Facebook ads and discontinue adding content to their website. We…

Ways to Market During These Uncertain Times

Advice, Published Articles, Team WorkBy Jackie Ulasewich Cullen April 9, 2020

While I am well aware of the seriousness of the current situation, I felt it necessary to share positive things I have encountered during this challenging time, in hopes that you may get inspired. It’s time to turn off the news, take a break from the headlines and tune into what’s going on behind the…

From My Perspective

Marketing, MyDentalAgency.com, Paid Ads, Published Articles, Social MediaBy Jackie Ulasewich Cullen March 31, 2020

You’ve probably noticed on your practice’s Facebook page that you have the ability to boost your post, meaning that you pay a small amount of money to get a single post seen by a wider audience. You may even get messages from Facebook telling you how many more people will see your post if you…

To Boost or Not to Boost: What you should know about Facebook’s boost button

Advice, Marketing, Paid Ads, Published Articles, Social Media, WebsiteBy Jackie Ulasewich Cullen March 29, 2020

Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.

Less is More: The guide on decluttering your digital marketing

Published Articles, Reputation ManagementBy Jackie Ulasewich Cullen January 17, 2020

Reversing the Impact of a Negative Review

Published ArticlesBy Jackie Ulasewich Cullen November 12, 2019

As a newly minted dental school graduate, you’re probably eager to get your practice up and running. While you are trained in providing dental care, you may find that getting new patients requires another set of skills. Growing your dental practice isn’t necessarily an “if you build it, they will come” endeavor. Taking marketing shortcuts in the beginning may cost even more money in a few years if you need to fix components like your website or online ads. Marketing can be overwhelming, but there are foundational elements that will help set you on the right track.

Do It Right the First Time

Fun Facts, MyDentalAgency.com, Published ArticlesBy Jackie Ulasewich Cullen November 4, 2019

When you write a book that becomes a #1 best seller on Amazon, your first reaction might be to pop the champagne corks and start celebrating. That’s not quite what’s happening here at the My Dental Agency offices. While our book, Dental Disruption: The Decade That Changed Dentistry, is now a #1 best seller on Amazon, we are feeling grateful and humbled more than anything.

Dental Disruption: The Decade That Changed Dentistry

Advice, Marketing, Published ArticlesBy Jackie Ulasewich Cullen August 5, 2019

This article originally appeared in the July/2019 issue of the Academy of General Dentistry’s AGD Impact magazine.

You take great pride in offering the highest quality dentistry available. You invest in the best equipment, attend training sessions to grow professionally and hold memberships in the most renowned organizations. Therefore, you don’t feel obligated to offer discounted treatments. Aren’t patients willing to pay for quality treatment?

The short answer is yes, but competing in a market that is saturated with businesses offering specials and discounts can be tricky. To resonate with the right patients, you have to appeal to their appreciation of excellence.