Clear aligners are HOT! Dentists everywhere have added them to their menu of services. Whether your practice is new to the clear aligners game or has been offering them for years, perhaps your marketing could use a little help to attract the number of patients you desire. Marketing for clear aligners can be simple and manageable with some essential activities that will make a big difference in the results.
Having goals is great, especially for a dental practice looking to grow. It’s good to clarify what the future should look like and plan out how to get there through marketing. In fact, I highly recommend it.
Difficult conversations about performance should not be the norm for any business, but sometimes they are unavoidable. Here’s how to navigate them successfully.
One of the secrets to effective marketing is “show, don’t tell,” a concept used by writers to develop compelling stories. The basic idea is that showing is more effective than telling because showing immerses a person in a visual experience, inviting them to use their imagination, while telling only conveys information and requires no engagement.
As a business owner, a dentist knows when something is off. Just like there are dental practices that overcharge and underdeliver, there are also marketing companies that do the same thing. It is always important to use good business sense to vet a new marketing agency and do your due diligence.
No one wants to lose patients to another practice for a reason that could have easily been remedied with more attention to the patient experience. Don’t let the practice down the street outshine yours. Focus on building a reputation for good customer service, and soon, your practice will be the one outshining all the others.
Keep the love flowing after Valentine’s Day and for the rest of the year by showing patients that your practice cares.
Recently, a story made headlines about a dental patient who received an extreme amount of work done in a single visit and is now suing the dentist who performed the work for pain and suffering. Local and national news outlets picked up the story, featuring it in broadcasts, online, and on social media. Regardless of how people in the dental community view the story, the potential for it, or another story like it, to scare people who already distrust dentists is very real.
Not all marketing activities are going to net immediate results, so is it worth spending time and money on them? It is a reasonable question, and one I have had to address with many of my clients. Most business owners understand that, with marketing, rarely will they get instant gratification. However, when it comes to implementing a marketing strategy for their business, they may have difficulty understanding why they should invest time and effort in activities with a longer term payoff.
In today’s evolving marketplace, where patient expectations continue to shape the way dental practices operate, one key aspect has made its way to the forefront: diversity and inclusion in marketing.
