If you have ever searched for something on Google – and who hasn’t – then you are familiar with the AD symbol on the first two or three results. As someone who puts thought into marketing their practice, you probably already know that these are listings for people who pay for Google Adwords. When we…
Picture this: you’re looking for a plumber to install a water-saving sink in your practice’s restroom. You visit eight different websites when you notice something – six of them have pictured the same smiling guy holding the same red-handled wrench. These sites have all used cost-effective but personality-free stock images. You are the best thing…
In case you haven’t seen the commercials, Facebook LIVE is the next big thing. If you don’t watch television, or read the newspaper, or interact with humanity, you may need some background information before learning how to go LIVE for your practice. Facebook LIVE allows you to provide followers with a live feed; once you…
This article originally appeared in the March/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Using social networking to market your practice is no big secret. You’ve probably been utilizing Facebook, and maybe Twitter, for years now. One of the “newer” social networking sites that seems to have staying power is SnapChat, and…
This article originally appeared in the January/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Social media has revolutionized the marketing industry, but as great a tool it is for business, it still has some limitations. Even if you use platforms such as Facebook, Twitter, Instagram, etc., there’s a chance that your patients…
This article originally appeared in the August/2016 issue of the Academy of General Dentistry’s AGD Impact magazine. “I’m a dentist. Why do I need a website or Facebook page? And if I have one, why do I still need a blog?” How you react to these questions can impact the effectiveness of your marketing efforts…
This article originally appeared in the August/2016 issue of the Academy of General Dentistry’s AGD Impact magazine. An Effective Practice Website Is Key to Marketing Success Dentistry is a highly competitive field. Modern dentists are making significant investments in technology and staff to differentiate themselves from their peers. Although your practice reflects your commitment to…
No longer is it a matter of should, but must. The need to leverage social media to retain and gain patients is indisputable. With communication having undergone such a transformation in recent years, the only way to remain relevant, and therefore successful, as a dental practice is to join the conversation via social media.
Step outside the dental website template Vito Corleone once wisely advised, “Keep your friends close and your enemies closer.” What about your competition? Have you ever checked out what they’ve got going on with their websites? Ever looked at the marketing on their websites? Now look a little closer. Are you having trouble distinguishing one…
Learn about online dental reviews through acronyms from our very own Jackie Ulasewich in this months article in DentistryToday.com.
