This article originally appeared in the April/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Marketing your practice can be an overwhelming task. Between reputation management, your website, posting to social media sites, email campaigns and soliciting new reviews, the list seems never-ending. You spend a lot of time ensuring that your practice…
This article originally appeared in the January/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. The beginning of a new year is the perfect time to reflect on the past year and consider what changes might be made to make 2018 even better. While most people will use the occasion to make personal…
This article originally appeared in the December/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. As a business owner, it is imperative for you to market your practice – unless you really crave alone time. Not only do you need to attract and retain patients, but you have to stay competitive and set…
The homepage for your practice website is akin to a first impression, so your instinct may be to put all of your experience, services, and equipment on that single page for the world to see. It’s a great way to let potential patients know, in one fell swoop, what you have to offer, right? Wrong.…
This article originally appeared in the September/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Gone are the days of advertising in the Yellow Pages and relying on word-of-mouth to promote your practice. Sure, your patients are happy to refer you to their friends, but ultimately, it’s your practice’s online reputation that defines…
Is your marketing strategy missing something? Maybe your Facebook content is on fire, but you don’t know how to get more positive reviews. Or maybe your online reputation is sound, but your practice’s website has the EXACT same images and copy as that of your competitor down the street. The truth is, the BEST marketing…
Remember the days when MySpace was the social media platform to use? Well, these days, MySpace is obsolete, but we have more platforms to use than ever before: Facebook, Twitter, Instagram, Tumblr, LinkedIn, Reddit, Snapchat…the list goes on. But while it might be great entertainment to watch William Shatner live tweet or to use a…
In case you’re not up on your social networking terms, a hashtag (a.k.a. pound sign, a.k.a. number sign, a.k.a. #) is a symbol used to make any term searchable. It started on Twitter in 2007 and has spread like wildfire ever since. What the HASH? Examples of How Hashtags Are Being Used #dentistproblems (career-based hashtags)…
This article originally appeared in the May/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. You’ve been reading about digital marketing for months now. Maybe you’ve even attempted to implement some of the suggestions you feel comfortable with, such as posting more frequently to Facebook. That’s a great start, but knowing exactly which…
When marketing your practice, there is a place for professional photography. Your website, for example, should include professional headshots of your team members and interior shots of your office, all properly lit and framed, as only a professional can. When you’re trying to make connections with your patients, however, candid photography is the way to…
