My Dental Agency began as an idea from Jackie Ulasewich who, after over a decade of working in dental marketing and business development, felt passionately about helping dental practices grow their businesses and add more new patients. My Dental Agency has taken the guesswork out of marketing a dental practice and has enabled its clients to focus their message, reach their target audience, and increase their new patient opportunities through effective marketing campaigns.
While the pandemic may have temporarily reduced the volume of active patients at a given practice, it may also be offering a terrific opportunity for the practice to emphasize its expertise in providing cosmetic dentistry services, especially clear aligners. Read more here!
In Part 3, we review a proven system that will connect with your new patients in a timely manner so you don’t lose out on those leads. PatientCaptureNow is an automated system that takes lead follow up out of the hands of your busy team and ensures that new patients are responded to immediately and consistently.
There’s a popular saying that goes, “When times are good you should advertise. When times are bad you must advertise.” During this time of uncertainty, some practices have decided to cut back on their marketing. They are pessimistic about marketing their practice right now and they decide to wait out this period by turning off their ads, and holding off on communicating with their audience. What this really means is that it’s prime time to market your practice.
Do you remember dental marketing before the digital age when it was made up of TV commercials and print advertising? Back in the latter half of the 20th century, the big dental consumer companies used catch phrases and jingles in their advertisements, some you would probably remember today if you heard them again.
Last month in Part 1 of our Capturing New Patients series we talked about the challenges of following up with new patient leads when you and your team are busy juggling the day to day activities of your practice.
This article originally appeared in the July/2020 issue of the Academy of General Dentistry’s AGD Impact magazine.
If COVID-19 has taught us anything, it’s that marketing your dental practice online is more important than ever, but that the message may have changed. The crisis has trained people to reach for their computers for information, products and services instead of heading out to Main Street. It has also reframed how we interact with the world and each other; what is safe and what is not is still a question in many people’s minds.
When we speak to new clients we often find that their website, Facebook, blogs, and other online platforms all look different making it difficult for patients to see they belong to the same practice. There is no branding-the use of fonts, colors and imagery from one place to the next is different, and there is nothing consistent about the messaging. You have to wonder, how would this make a new patient feel about your practice?
Practices often ask us, “Should I continue running an ad on this site?” or “Should I continue spending money on these postcards?” Our question to them is, have you tracked the results of the campaign? One of the biggest challenges with marketing is measuring results. While not all of your marketing efforts can be precisely tracked, much of it can.
Not all dentists are the same, but do your patients know that? When we ask doctors what makes them unique most of them give us the same answer, “ We are friendly, have a great team and use state-of-the-art technology.” These are all great attributes, but how will this make you different from all the…