As we move into the season of tricks and treats, it’s a good time to shine a light on some of the marketing missteps that could be sneaking up on your dental practice. While we’re not talking about things that go bump in the night, these marketing mistakes can definitely give your business a fright!
With so many options available, choosing the right marketing agency for your dental practice might seem overwhelming. How do you ensure the agency you select aligns with your goals and can drive the results you’re looking for?
How to Choose the Right Marketing Agency for Your Dental Practice
Whether you manage your dental practice’s marketing in-house, work with an agency, or have a mix of both, there may be times when you question the effectiveness of your marketing strategy.
Is Your Marketing Strategy Effective? 4 Considerations for Dental Practices
The concept of “new dentistry” is reshaping how practices achieve sustainable growth, but most dentists and marketing professionals have never heard of it. New dentistry is a strategic shift that focuses on organically expanding your practice by taking full advantage of an often-overlooked resource: existing patients. Rather than focusing solely on attracting new patients, new dentistry aims to nurture relationships with current patients so they will return, accept more treatments, and refer others.
Beyond New Patients: A Strategy for Lasting Success
Many elite dental practices have reservation fees to preserve the quality of their patient base and services. When implemented correctly, a reservation fee acts as a filter, ensuring that patients who schedule appointments are genuinely committed to receiving quality dental care. However, as with any strategy, its success hinges on proper execution.
Tips for Implementing a Reservation Fee Without Losing Quality Patients
Optimizing your dental practice’s online content for organic search, also known as search engine optimization (SEO), will enhance its visibility by boosting its ranking in the results. Additionally, effective SEO can be a significant factor in long-term growth for any dental practice dedicated to maintaining a strong online presence. However, for those who are not well-versed in the science of organic rankings, SEO can be intimidating. While SEO can get complicated, the basic concepts are pretty straightforward. Allow me to break it down for you and demonstrate how SEO can help your practice.
Understanding Organic Search and What It Means for Your Dental Practice
Whatever your opinion about TikTok, there’s no denying it’s a popular social media platform with a growing number of content creators and users. Small business owners, especially, are finding TikTok to be a useful tool for promoting products and services and educating customers. You might be surprised to learn that a number of dentists have successfully created accounts, attracting thousands of followers. I know that TikTok is not for everyone, but for practices looking to grow their social media following, it can be an excellent addition.
Leveraging TikTok to Promote Your Dental Practice
Marketing agencies don’t just work with business owners, or in our case, dentists. In fact, most of the time, our main point of contact for a practice is an office manager, a marketing specialist, or a senior team member with coordinating marketing for the practice as one of their many responsibilities. Karinna, who is the marketing liaison for her practice and an MDA Clinical Advisory Board member was kind enough to record a quick video with advice for others in her position.
Working with a Marketing Agency: One Team Member’s Perspective
For the last 18 years, the Tampa Bay Business Journal has been ranking local employers in its annual list of Tampa Bay’s Best Places to Work. This year, My Dental Agency made the cut, coming in at #11 for businesses with 10 to 24 employees. The competition to get on the list is stiff. Companies must be nominated by their employees and go through a vetting process just to be considered. My Dental Agency clearly passed with flying colors!
My Dental Agency Is One of Tampa Bay’s Best Places to Work!
Emily Stanley joined My Dental Agency in 2022 as a video designer and has since taken on the role of project manager as well. In her time with us, she’s hit the ground running, learning new skills and taking on challenges that test her innate creativity and problem-solving skills. While Emily is no stranger to digital marketing, most of her career and training have been in an entirely different area.