As 2024 comes to a close, we’re reflecting on a year filled with meaningful milestones for our clients and our team. From clients achieving incredible success in their practices to exciting growth and accomplishments here at My Dental Agency, the year has reminded us why we love what we do.
As 2025 approaches, it’s a good time to take a step back and think about how your dental practice can stay ahead of the curve. Patients’ needs and expectations keep changing, and practices that adapt to meet them will come out on top. So, what should you focus on to ensure you’re not just keeping up, but connecting with your patients and standing out? Here are seven simple strategies that can help you create an experience that keeps patients coming back.
Video marketing has come a long way, and it’s now easier than ever for dental practices to use video to connect with patients. Gone are the days when creating a high-quality video required fancy equipment and a big budget. Today, all you need to get started is a smartphone, good lighting, and a quiet space. With just a few simple tools, your practice can create engaging video content that showcases your team, services, and patient experiences in a way that builds trust and familiarity.
Most dental practices believe they’ve created an environment where patients naturally want to return. After all, exceptional service and quality care should be enough, right? But as Karinna, a dental assistant and member of My Dental Agency’s Clinical Advisory Board (CAB), recently shared, it takes more than just good care to turn one-time patients into lifelong ones.
Ever wonder how My Dental Agency came to be? With so many industries to choose from, why did we decide to focus on dental marketing? It all comes down to our deep industry knowledge, practical experience, and a clear need we saw within the dental community.
As we move into the season of tricks and treats, it’s a good time to shine a light on some of the marketing missteps that could be sneaking up on your dental practice. While we’re not talking about things that go bump in the night, these marketing mistakes can definitely give your business a fright!
With so many options available, choosing the right marketing agency for your dental practice might seem overwhelming. How do you ensure the agency you select aligns with your goals and can drive the results you’re looking for?
Whether you manage your dental practice’s marketing in-house, work with an agency, or have a mix of both, there may be times when you question the effectiveness of your marketing strategy.
The concept of “new dentistry” is reshaping how practices achieve sustainable growth, but most dentists and marketing professionals have never heard of it. New dentistry is a strategic shift that focuses on organically expanding your practice by taking full advantage of an often-overlooked resource: existing patients. Rather than focusing solely on attracting new patients, new dentistry aims to nurture relationships with current patients so they will return, accept more treatments, and refer others.
Many elite dental practices have reservation fees to preserve the quality of their patient base and services. When implemented correctly, a reservation fee acts as a filter, ensuring that patients who schedule appointments are genuinely committed to receiving quality dental care. However, as with any strategy, its success hinges on proper execution.
