New year, new you, as the saying goes. Everyone is making their New Year’s resolutions, vowing to eat better, exercise more, volunteer at shelter, and begin composting in the backyard. And while those are all great things on a personal level, they won’t do much to help your dental practice. So, let’s think about making some New Year’s Marketing Resolutions to start the year off with a bang and hopefully avoid some costly mistakes.

Start the New Year Right and Avoid a Marketing Disaster

Marketing agencies are everywhere, but not all are created equal when it comes to dental practices. If you want the best chance at success, your marketing agency shouldn’t just be a company that you do business with occasionally. It should be a strategic partner and an asset to your practice. That is why it’s important to find an agency you can really work with closely, one that shares your values, and one you can see yourself working with over the long term. Otherwise, you’re likely to end up spending hard-earned money to get little benefit. How can you know if you’ve chosen the right marketing agency for your practice? Look at three things: approach, philosophy, and the quality of new-patient leads.

Does Your Marketing Agency Stand Out in a Crowd?

What is the single most important resource for a dental practice? Most dentists would say time. There just never seems to be enough of it. When we talk to practices about investing in a marketing campaign, invariably one of the first questions is, “How much extra time will it take me or my team each day?” And our response is, none. We’ve got it all worked out.

We’ll Do All the Heavy Lifting

Using the same marketing strategies year after year is a grave mistake, but many dental practices have yet to embrace the bone-efits of digital marketing. Digital marketing doesn’t have to be frightening. In fact, it can be a real treat for your bottom line. In this special Halloween edition of our blog, we want to demystify digital marketing to show you why most practices are dying to get on board.

Digital Marketing is a Spook-tacular Way to Get New Patients

Today, more and more businesses are turning to text messaging as an important value-added tool in their marketing and customer retention arsenal. From contacting new patients to treatment promotions and appointment reminders, text messaging patients is the wave of the future. No one wants their new patient leads to go to the practice down the street because they weren’t as fast or as targeted in the way they responded. With text messaging as part of a practice’s lead response protocol, that won’t happen anymore.

Sending a TEXT message to the World

To Instagram or Not to Instagram These days, having a strong online presence is an essential part of a business’s marketing strategy. A well-developed website is a must, and many have found success with Facebook as well as other digital marketing strategies to create visibility online. Instagram has also become an attractive marketing tool. But…

To Instagram or Not to Instagram