After ten years working exclusively with independently owned dental practices, MDA has developed a process for new clients that ensures the smoothest possible transition, whether they’re changing marketing agencies or hiring one for the first time. Our goal is to minimize hiccups, maximize satisfaction, and set our client and our team up for a successful, long-lasting relationship.
As a marketing professional who has been working exclusively with private dental practices for the last ten years, I’ve seen hundreds of dentists achieve remarkable growth and just as many continue to struggle year after year. In my experience, the thing that makes the biggest difference between success and stagnation is approach, and my partners in creating this initiative agree.
Anyone with a computer, smartphone, or tablet can browse your practice’s website, read online reviews from your patients, and find your social media content in seconds with a simple Google search. Of course, a potential patient will form an opinion about your practice based on what they see. Are you confident that your practice’s online presence inspires trust? If not, what do you intend to do about it?
Finding the right marketing partner for your dental practice can feel like throwing darts at a dartboard. If you’re lucky, you’ll hit a bullseye with the first marketing agency you choose; however, the average practice will try a few times before finding the right fit. So, how does a dental practice choose the right agency when they all promise results?
When it comes to marketing, most dentists we encounter are simply frustrated. I can’t tell you how many times a dentist has told my partner or me, “I’ve tried marketing before, and it didn’t work.” Sadly, it’s a common experience — and we’re changing it one practice at a time.
Now that digital marketing has become mainstream, likability is one of the most important characteristics a dental practice can exhibit. It’s no longer enough to have a website with a list of services and photos of perfect smiles. Patients want to feel connected to the people behind your practice.
The rules of search engine optimization (SEO) are changing as companies like Google and Microsoft rely more and more on AI to generate search results and people become more accustomed to using tools like ChatGPT, Copilot, and Gemini to get information. Business owners — including dentists — wanting to strengthen or simply maintain their online presence and rank highly in local search results now need to consider how AI is transforming the digital landscape.
The dental practices that experience consistent, sustained growth have one big thing in common: they are very serious about marketing. We’re not just saying this because we’re a marketing agency. This claim is based on a decade of working with hundreds of dental practices.
The Success Series continues with “Why Dr. Stacy Chose Foundation Over Gimmicks & How It Changed Her Marketing,” featuring Dr. Stacy Reece of Advanced Dentistry of Kearney in Kearney, Nebraska. In this installment, our Relationship Development Manager, Nicole Trailer, interviewed Dr. Reece to find out more about her experience as a My Dental Agency client.
Another installment in our Success Series, “Dr. Stryker: From Custom Marketing to 2-4x Bigger Cases,” features Dr. Chris Stryker from Lincoln Crossings Dental Care in North Huntingdon, Pennsylvania, and Dr. David Pearce, one of our esteemed Clinical Advisory Board members and a retired practice owner turned consultant. Dr. Stryker has been working with MDA for three years, and Dr. Pearce trusted MDA to handle his practice’s digital marketing for many years before refocusing. The two friends took a moment to catch up and talk about how working with My Dental Agency shaped their practices and their outlook on collaborating with a professional marketing agency.
