Campaigns, reports, and results aren’t the only defining factors in a successful marketing partnership. They aren’t even the most important. Creating a collaborative working relationship with open communication, data-driven decisions, and a willingness to refine strategies as the practice evolves — these elements form the foundation for sustainable success. Just ask Dr. Stacey Reece, practitioner-owner of Advanced Dentistry of Kearney in Nebraska.
In dentistry, competition is rising, and marketing is becoming more sophisticated. When measuring success, most dental practices like to track production, collections, and scheduled appointments. While those are important revenue indicators, they don’t help the practice understand the new patient acquisition journey from first contact to treatment acceptance. Why is that important? If people are contacting the practice but not becoming patients, it means all that potential is going somewhere else.
Every year, the Tampa Bay Business Journal (TBBJ) publishes a list of local companies raising the bar for workplace culture, and for the third time, My Dental Agency is on it! Being honored as one of Tampa’s Best Places to Work is an incredible accomplishment. But earning a spot on the list for three years is a testament to our commitment to supporting our team, and, by extension, our clients.
Working with a boutique marketing agency like My Dental Agency offers several advantages, most notably personalized service that adapts to your practice’s needs. The cornerstone of exceptional service is communication, an area in which our entire team excels. It’s no secret that we are proud of our dedication to open, honest communication.
After ten years working exclusively with independently owned dental practices, MDA has developed a process for new clients that ensures the smoothest possible transition, whether they’re changing marketing agencies or hiring one for the first time. Our goal is to minimize hiccups, maximize satisfaction, and set our client and our team up for a successful, long-lasting relationship.
As a marketing professional who has been working exclusively with private dental practices for the last ten years, I’ve seen hundreds of dentists achieve remarkable growth and just as many continue to struggle year after year. In my experience, the thing that makes the biggest difference between success and stagnation is approach, and my partners in creating this initiative agree.
Anyone with a computer, smartphone, or tablet can browse your practice’s website, read online reviews from your patients, and find your social media content in seconds with a simple Google search. Of course, a potential patient will form an opinion about your practice based on what they see. Are you confident that your practice’s online presence inspires trust? If not, what do you intend to do about it?
Finding the right marketing partner for your dental practice can feel like throwing darts at a dartboard. If you’re lucky, you’ll hit a bullseye with the first marketing agency you choose; however, the average practice will try a few times before finding the right fit. So, how does a dental practice choose the right agency when they all promise results?
When it comes to marketing, most dentists we encounter are simply frustrated. I can’t tell you how many times a dentist has told my partner or me, “I’ve tried marketing before, and it didn’t work.” Sadly, it’s a common experience — and we’re changing it one practice at a time.
Now that digital marketing has become mainstream, likability is one of the most important characteristics a dental practice can exhibit. It’s no longer enough to have a website with a list of services and photos of perfect smiles. Patients want to feel connected to the people behind your practice.
