Hiring in the Dental Industry The job market has been somewhat unpredictable since 2020, and many of our clients are telling us that they’ve been having difficulties finding and hiring qualified people, especially in the last year. Hiring is a time-consuming process, even when it goes smoothly, and when you encounter problems, it can become…
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
I recently asked Dr. Brown to share his thoughts and experience specifically for dentists who are apprehensive about investing in a comprehensive marketing strategy.
Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to speak, is what the patients see, but it’s the behind-the-scenes that is really the lifeblood of the practice. An effectively planned, implemented, and maintained marketing strategy will pay dividends that far outweigh the initial investment and will continue to do so for many years.
Dentistry has changed, especially in recent decades. I’m not just referring to advances in technology and treatments. I’m talking about the fact that the number of women in dentistry has skyrocketed. Where women dentists used to be a rarity, now more than half the dentists in the US are women. In fact, it’s been that way since 2014!
For those who are not familiar, Google My Business is a free marketing tool that lets dentists supply details about their practices that can be searched and found online by patients in the local area.
We’ve said it before, and we’ll keep saying it, digital marketing is the best way for a dental practice to stay competitive in the age where people can get information about nearly everything online
We sat down with one of our long-time clients, Dr. Lee Brown of Brown & Gettings, DDS in Cincinnati, OH, who has been using PCN to manage new patient leads more effectively and efficiently at his practice.
I am proud to have an amazing business partner like Shawn Berg. Not only was he part of the hard work and dedication to establishing My Dental Agency and getting it off the ground, he is integral to its continued success.
The Academy of General Dentistry is the only professional association dedicated to general dentists in the US. As you probably already know, it provides invaluable services to over 40,000 members nationwide.