We meet so many dentists who are just completely over insurance companies and their limitations. If you take the time to break it down, the pricing restrictions they impose can be very costly. That’s why some dentists are ditching insurance and running their practices on their own terms. How are they doing it? With the help of Dr. Lee Brown and Freedom Dental Coaching.
Summer is drawing to a close, and fall will soon be here. It might seem a little early to start thinking about the end of the year, but when it comes to marketing, this is the perfect time to begin planning year-end and holiday campaigns to avoid stress and prevent things from falling through the cracks. Here are 3 things that every dental practice should be planning for now to be well prepared for the last quarter of the year.
Our team is small and very close knit, and we want people outside of MDA to get to know us a little more so they can see why we all work so well together. Every so often, we highlight one of the team members to show how special they are to us and our clients. So, please allow us to introduce Melissa Andrade, one of our hard-working project managers.
In a perfect world, a marketing agency isn’t just another vendor that your practice hires to perform a service. A marketing agency is a partner that understands the unique characteristics of your practice and knows how to leverage them to create effective strategies that produce measurable results. But why only in a perfect world? Why not in the real world? Any marketing agency you choose should be able to work with your practice in complete synergy. Unfortunately, that is not always how it goes, as MDA CAB member and highly respected owner practitioner Dr. Lee Brown explains in this informative video that you won’t want to skip.
A lot of dentists feel that marketing isn’t all that important in dentistry. Perhaps they’re used to the traditional word-of-mouth way of doing things. Most of the dentists who do see the benefit in marketing their practices don’t tend to care that much about the quality of the marketing they’re putting out.
A good marketing company will help your practice attract quality patients and prospects more consistently than you can on your own, giving you the opportunity to shine each time one comes through the doors. If you understand the marketing company’s role and you’re prepared to take over where your marketing partner leaves off, you’ll have a recipe for success.
If the types of patients you really want to see are not finding your practice, if you’ve spent hours upon hours perfecting your skills but rarely get the chance to use your specialized knowledge, then marketing is likely the remedy. Take Dr. Brown’s advice and prioritize marketing your practice to get the business you want and deserve.
Did you miss our LIVE expert panel discussion about Unlocking Your Practice’s Hidden Profits? For the first time, I am giving instant access to a replay of the full discussion.
Stephanie Krotov is our Google & Facebook Ads Manager, a key role at MDA. A major part of her job is being responsible for testing out new ads for our dental practice clients and SEO management (optimizing how search engines see a new website). But that’s not all Stehpanie does, of course. So, let’s take a moment to get to know her a little better!
I’ve just gotten my hands on a remarkable new book that I believe could make all the difference in your practice, especially right now. The author (and my good friend) Scott Manning is giving away free copies to all of our clients and followers, as an added benefit to being a part of My Dental Agency.