It has been nearly two decades since I started my career in dental marketing, and I have spent every year growing, learning, and succeeding. There are certainly other marketing companies out there who have started to court dentists, but few of them have the years of experience I do, and even fewer have spent the amount of time and effort myself and my team have specializing in digital marketing for dental practices. This is an important distinguishing factor for my company and my clients.
Have you thought about what you want to accomplish for your practice in 2024? Having clear goals for your dental practice is essential for business planning in general and from a marketing point of view as well. Your business goals will determine your marketing strategy for the year.
As much as a dental practice may strive to keep patients happy, providing excellent care and service, sometimes negative reviews happen. We asked Dr. David Pearce, retired owner of a lucrative practice and current dental coach and MDA CAB member, to share some advice about how to deal with negative reviews.
My Dental Agency often relies on a Clinical Advisory Board, a panel of highly esteemed dental professionals we consult to ensure that we are creating accurate and useful campaigns for our clients. Recently, one of our CAB members, Dr. David R. Pearce, spoke about why he believes the CAB is essential. Listen to him here, and continue reading to learn more about why our CAB is such a valuable asset.
Meet Karinna, Dental Assistant, Clinical Advisory Board Member, and Marketing Point of Contact. She has a busy job assisting a doctor at a well-established dental practice and she also takes a lead role in the practice’s marketing. How does she do it all? Find out in this informative and revealing video.
You may have already heard that MDA & CandidPro recently teamed up to help a dental practice increase their clear aligner business, but that’s not all. The two companies have formed a partnership that will be valuable to dental practices across the country.
Last month we explored how hospitality can have a profound effect on the quality of dental care and contribute to the success of a practice. This month, we are diving into two more aspects that Dr. David R. Pearce considers to have been essential to his extreme success as a dental practitioner: greater comfort in dental treatments and adding value over time.
Dental fear is a real challenge for so many patients and dentists alike. Patients who fear the dentist are usually the ones who need care the most, and dentists often struggle with how to help them set aside their fears to get the treatment they require. Thankfully, with more information widely available to the public and the option to use digital media as an educational tool, dentists have more opportunity than ever before to help their patients understand their fear and overcome it.
I asked Dr. David R. Pearce, a retired dental practice owner and now a consultant, to share with me three things he implemented in his practice that focused on quality and that he considers essential to the success he was able to achieve. And while I wanted him to say, “I owe all of my success to MDA”, I knew that would not be his answer, because Dr. Pearce was already on the success path even before he started trusting us with his digital marketing. What he did say, though, was interesting, and probably not what anyone reading this blog would expect.
We meet so many dentists who are just completely over insurance companies and their limitations. If you take the time to break it down, the pricing restrictions they impose can be very costly. That’s why some dentists are ditching insurance and running their practices on their own terms. How are they doing it? With the help of Dr. Lee Brown and Freedom Dental Coaching.
