I often talk about the keys to success and what dental practices can do to drive new business and create sustainable growth, but what does that really look like? What actually happens when a dental practice decides to work with us? To give a true-to-life picture of how our services can profoundly impact a practice’s business, this month, I’m doing what a lot of my clients do: showing the “Before and After”.
I’ve said it before, and I’ll keep saying it, the MDA team is full of extraordinary people. Buffy Berg, our Account Manager/Project Manager and All-Around-Go-To Person is no exception. Never mind how much we all rely on her knowledge of all aspects of what we do, Buffy is one talented person in her own right.
Hiring in the Dental Industry The job market has been somewhat unpredictable since 2020, and many of our clients are telling us that they’ve been having difficulties finding and hiring qualified people, especially in the last year. Hiring is a time-consuming process, even when it goes smoothly, and when you encounter problems, it can become…
AI is not just a concept for big companies. In fact, small companies everywhere use AI to enhance their marketing efforts, including independent dental practices. It may also be surprising to learn that some of the marketing tools that dental practices use regularly are based on AI.
The conference was a great experience, and we were very happy to be back, participating in person again. It was certainly our pleasure to speak in front of so many respected dental professionals and help them learn something new about marketing their practices. We can’t wait for AGD 2023 in Las Vegas!
I recently asked Dr. Brown to share his thoughts and experience specifically for dentists who are apprehensive about investing in a comprehensive marketing strategy.
Dentists of all people understand that there’s a lot more that goes into the daily operation of a business than meets the eye. The front of the house, so to speak, is what the patients see, but it’s the behind-the-scenes that is really the lifeblood of the practice. An effectively planned, implemented, and maintained marketing strategy will pay dividends that far outweigh the initial investment and will continue to do so for many years.
Dentistry has changed, especially in recent decades. I’m not just referring to advances in technology and treatments. I’m talking about the fact that the number of women in dentistry has skyrocketed. Where women dentists used to be a rarity, now more than half the dentists in the US are women. In fact, it’s been that way since 2014!
For those who are not familiar, Google My Business is a free marketing tool that lets dentists supply details about their practices that can be searched and found online by patients in the local area.
We’ve said it before, and we’ll keep saying it, digital marketing is the best way for a dental practice to stay competitive in the age where people can get information about nearly everything online