It’s summer. The extra hours of sunlight and overall jovial feeling of the season has everyone in your office in a good mood. You might even find that you have some down time between patients this time of year. That’s not necessarily a bad thing, though. While your patients are vacationing, attending summer camps and…
If you’ve never worked with a digital marketing agency and are hesitant, we understand why. You went to school to practice dentistry, not to become a marketing wizard; trying to vet marketing agencies while simultaneously running your practice would be overwhelming to anyone. And when you try to get a grasp on marketing so you…
THE TOP 3 MISCONCEPTIONS ABOUT DIGITAL MARKETING AGENCIES
You are a well-trained, proficient expert in the dentistry field. That should be enough to bring patients through the door, right? Wrong. Your degree and shingle alone may give you professional credibility, but that’s not the only thing people consider when looking for a new dentist. The truth is, your practice personality probably carries more…
The Importance of Practice Personality
When you look in your closet and realize that you haven’t worn that relic from the 80s since, well … the 80s, you toss it into the “donate” pile. Spring is the perfect time to clean both your home and your practice. Not only can you reduce the clutter in your inbox, on the desktop…
Spring Cleaning Your Marketing Mess
Okay, maybe not actual gold, but what we have to offer is worth more than its weight in gold. At My Dental Agency, we’ve seen the best and the worst of dental marketing. We noticed detrimental patterns as well as beneficial practices that can make or break a business. In our first book, The Dental…
We’re Giving Away Gold, People!
This article originally appeared in the April/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Marketing your practice can be an overwhelming task. Between reputation management, your website, posting to social media sites, email campaigns and soliciting new reviews, the list seems never-ending. You spend a lot of time ensuring that your practice…
Differentiate Your Marketing: New vs. Existing Patients
If you think blogs are just for offering parenting advice and providing recipes, you’re wrong. Blogs are instrumental in building businesses, including your dental practice. Here are just a few ways they can help you grow your practice: They keep your website fresh with new content — Your website needs to be updated with new…
How Blogging Helps Your Practice
One of the best ways to keep your marketing content fresh is to take advantage of the holidays. From a “Jacked-Up Jack o’ Lantern Teeth” contest at Halloween to a “Show Your Teeth Some Love” photo contest for Valentine’s Day, they give your patients a break from the typical dentistry themed posts and remind them…
Marketing With March Madness … Really!
We all know who the real hero was in Rudolph the Red-Nosed Reindeer; Hermey the Elf! Without his wizard-like dentistry skills, the Abominable Snowman would have devoured everyone in the North Pole. We’ve been in awe of Hermey’s fearlessness for quite a while, so when he asked if he could do an internship with us…
Forget Elf on the Shelf, Follow HERMEY the ELF’S Internship at My Dental Agency!
Valentine’s Day is the perfect time to show the people in our lives – even patients – how much we love and appreciate them. No need to rush to the florist or purchase a Whitman’s Sampler, though. Small gestures like the ones below are often all someone needs to know that they matter. Gotta Love…