Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.
Word of mouth is a concept as old as time. Our ancestors used it to pass on traditions and tell stories about heroes and monsters and warn others about danger. It was also used to tell others about where to find the best resources, which is pretty much how we use it today.
Peter Drucker, the man who was said to have invented management, was a staunch believer in management by objectives, that is he understood that success could only be achieved through setting clear goals that can be measured.
Did you know that the nation’s total population grew by over 1.15 million people in the past 18 months? The two states that grew the fastest during this time were Texas and Florida, but many other states have seen increases: Nevada, Arizona, Utah, North and South Carolina. But people are not only moving to the sunny states; Washington and Colorado have also seen explosive growth in recent years.
My Dental Agency is honored to have been named as one of the Top 10 Healthcare Marketing Consulting/Services Companies by Healthcare Tech Outlook.
Dental practices are using every advantage they can to stay competitive. Implementing PatientCaptureNow is a great way to stand out in a crowded field and attract high-quality patients. It makes building relationships so much easier, since the prospective patient feels like they already have a connection to your practice.
My Dental Agency began as an idea from Jackie Ulasewich who, after over a decade of working in dental marketing and business development, felt passionately about helping dental practices grow their businesses and add more new patients. My Dental Agency has taken the guesswork out of marketing a dental practice and has enabled its clients to focus their message, reach their target audience, and increase their new patient opportunities through effective marketing campaigns.
Implants are a popular and profitable procedure. So how does a practice go about attracting more patients who want them? After working in the dental marketing field for some time, we’ve picked up a few tips on what NOT to do…
Most people understand that creating a good first impression is important when it comes to success. The same can be said about a dental practice. With so many dental offices now taking advantage of digital marketing, a practice needs to go a little further to win patients’ hearts and minds. To create an excellent first impression and get more new patients in the door, a good marketing strategy should include the patients experience into consideration even before they contact the practice—and that doesn’t just mean having a great website.
New year, new you, as the saying goes. Everyone is making their New Year’s resolutions, vowing to eat better, exercise more, volunteer at shelter, and begin composting in the backyard. And while those are all great things on a personal level, they won’t do much to help your dental practice. So, let’s think about making some New Year’s Marketing Resolutions to start the year off with a bang and hopefully avoid some costly mistakes.
