Using the same marketing strategies year after year is a grave mistake, but many dental practices have yet to embrace the bone-efits of digital marketing. Digital marketing doesn’t have to be frightening. In fact, it can be a real treat for your bottom line. In this special Halloween edition of our blog, we want to demystify digital marketing to show you why most practices are dying to get on board.
Today, more and more businesses are turning to text messaging as an important value-added tool in their marketing and customer retention arsenal. From contacting new patients to treatment promotions and appointment reminders, text messaging patients is the wave of the future. No one wants their new patient leads to go to the practice down the street because they weren’t as fast or as targeted in the way they responded. With text messaging as part of a practice’s lead response protocol, that won’t happen anymore.
To Instagram or Not to Instagram These days, having a strong online presence is an essential part of a business’s marketing strategy. A well-developed website is a must, and many have found success with Facebook as well as other digital marketing strategies to create visibility online. Instagram has also become an attractive marketing tool. But…
So you’ve hired a dental marketing agency to provide you with new patient leads, but it’s not turning out how you thought it would. The first impulse might be to place blame. It’s tempting to see the process as one-sided, but it doesn’t have to be.
In Part 3, we review a proven system that will connect with your new patients in a timely manner so you don’t lose out on those leads. PatientCaptureNow is an automated system that takes lead follow up out of the hands of your busy team and ensures that new patients are responded to immediately and consistently.
There’s a popular saying that goes, “When times are good you should advertise. When times are bad you must advertise.” During this time of uncertainty, some practices have decided to cut back on their marketing. They are pessimistic about marketing their practice right now and they decide to wait out this period by turning off their ads, and holding off on communicating with their audience. What this really means is that it’s prime time to market your practice.
Do you remember dental marketing before the digital age when it was made up of TV commercials and print advertising? Back in the latter half of the 20th century, the big dental consumer companies used catch phrases and jingles in their advertisements, some you would probably remember today if you heard them again.
Last month in Part 1 of our Capturing New Patients series we talked about the challenges of following up with new patient leads when you and your team are busy juggling the day to day activities of your practice.
Bad reviews can really hurt your practice, especially when the bad review is for another practice but ends up on your Google or Facebook page. Check out this case study to learn more and how you can build your reviews back up.
We get it. Your team members wear many different hats in the practice, and contacting a lead can fall to the bottom of the to-do list. Yet, this activity is extremely important to growing your practice. Check out how you can capture new patients.