You are a well-trained, proficient expert in the dentistry field. That should be enough to bring patients through the door, right? Wrong. Your degree and shingle alone may give you professional credibility, but that’s not the only thing people consider when looking for a new dentist. The truth is, your practice personality probably carries more…
When you look in your closet and realize that you haven’t worn that relic from the 80s since, well … the 80s, you toss it into the “donate” pile. Spring is the perfect time to clean both your home and your practice. Not only can you reduce the clutter in your inbox, on the desktop…
Okay, maybe not actual gold, but what we have to offer is worth more than its weight in gold. At My Dental Agency, we’ve seen the best and the worst of dental marketing. We noticed detrimental patterns as well as beneficial practices that can make or break a business. In our first book, The Dental…
This article originally appeared in the April/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. Marketing your practice can be an overwhelming task. Between reputation management, your website, posting to social media sites, email campaigns and soliciting new reviews, the list seems never-ending. You spend a lot of time ensuring that your practice…
If you think blogs are just for offering parenting advice and providing recipes, you’re wrong. Blogs are instrumental in building businesses, including your dental practice. Here are just a few ways they can help you grow your practice: They keep your website fresh with new content — Your website needs to be updated with new…
One of the best ways to keep your marketing content fresh is to take advantage of the holidays. From a “Jacked-Up Jack o’ Lantern Teeth” contest at Halloween to a “Show Your Teeth Some Love” photo contest for Valentine’s Day, they give your patients a break from the typical dentistry themed posts and remind them…
We all know who the real hero was in Rudolph the Red-Nosed Reindeer; Hermey the Elf! Without his wizard-like dentistry skills, the Abominable Snowman would have devoured everyone in the North Pole. We’ve been in awe of Hermey’s fearlessness for quite a while, so when he asked if he could do an internship with us…
Valentine’s Day is the perfect time to show the people in our lives – even patients – how much we love and appreciate them. No need to rush to the florist or purchase a Whitman’s Sampler, though. Small gestures like the ones below are often all someone needs to know that they matter. Gotta Love…
Just when you think Mark Zuckerburg is going to run out of ideas – BAM! – he blows up the internet with Facebook Live. If you haven’t seen notifications in your Facebook feed or seen the television ads, then wait ‘till you learn what Facebook Live can do and how you can use it to…
This article originally appeared in the January/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Social media has revolutionized the marketing industry, but as great a tool it is for business, it still has some limitations. Even if you use platforms such as Facebook, Twitter, Instagram, etc., there’s a chance that your patients…
