I’ve known from a young age that I wanted to be in marketing — didn’t know it would be dental marketing though. The Super Bowl ads I saw every year growing up were a huge influence on my choice to get into advertising. I’ve always been fascinated by their sheer creativity and their ability to engage viewers in a way that creates a lasting impression. It is no mistake that Super Bowl commercials have become the gold standard in advertising, and we can all learn a little something from them.

Who doesn’t love a good Super Bowl ad?

Instagram is one very popular social media platform — it has over a billion users. We love it and we think more dental practices should be using it as part of their digital marketing strategy. It’s an easy way to create awareness around your practice’s brand and reach more potential patients. Just follow the steps we have outlined for you here, and you’ll be on your way to becoming an Instagram aficionado in no time.

What you need to know about Instagram in 2022

Marketing a dental practice is mostly about attracting new patients, right? Well… not really. Of course you want to grow your practice with new patients, but neglecting the patients you already have — the core of your business — is never a good idea. If your practice is successfully attracting new patients but losing existing ones, then the net result is not likely to be positive at the end of the year. Real growth happens when your practice can gain new patients AND continue to maintain active, profitable relationships with the existing ones as well.

It’s all about building relationships

Online Community Engagement Activities: What it is and why it’s important for your practice When we think of marketing, of course the first thing that springs to mind is advertising the practice and the services it provides. But that’s only part of it. Marketing is much more than running promotions and explaining to patients why…

Online Community Engagement Activities: What it is and why it’s important for your practice