It’s 2022! A new year means new goals and a fresh start. So what can dental practices do to make this year different and better than the last? Here are three important marketing strategies that we think every practice should implement in 2022.
Are you getting ready to open your doors again? If you are gearing up and getting prepared you might have some questions as to how to keep your patients up to date or even how to reach new patients who are looking for a dentist. Despite all the changes, what is certain is that people…
The New Normal
Among the many questions we are being asked from our dentists, the most common one is, “What can I be doing now?” In some cases, dentists think they should just pare back or stop marketing; stop posting on Facebook, pause emails, stop their Google and Facebook ads and discontinue adding content to their website. We…
Ways to Market During These Uncertain Times
Practices are facing unprecedented times and the most savvy practices are taking this opportunity to shift their marketing focus and find ways to stay relevant and active. We are shifting our campaigns to focus on virtual consults in order to help our clients continue to see new and existing patients while their practice is either…
A Shift to Virtual Consultations for Your Dental Practice
When we speak to new clients we often find that their website, Facebook, blogs, and other online platforms all look different making it difficult for patients to see they belong to the same practice. There is no branding-the use of fonts, colors and imagery from one place to the next is different, and there is nothing consistent about the messaging. You have to wonder, how would this make a new patient feel about your practice?
How To Create A Memorable Facebook Cover Image
Video is one of the most effective ways to quickly engage with patients and tell them about you and your practice. It personalizes the information on your website and social media pages, giving people a sneak-peak into you as a person. Whether you’ve used video as part of your marketing before or would like to start, there are 2 great ways to use it on your website and in your marketing.
2 Great Ways To Use Video On Your Website and In Your Marketing
In the ever-changing landscape of marketing, it’s hard to anticipate what new trends lie ahead. The good news is that there is research that can reliably predict patterns, allowing you to focus your marketing efforts more effectively. This year, video use will be on the rise. Here are some statistics and ideas that just might…