In a perfect world, a marketing agency isn’t just another vendor that your practice hires to perform a service. A marketing agency is a partner that understands the unique characteristics of your practice and knows how to leverage them to create effective strategies that produce measurable results. But why only in a perfect world? Why not in the real world? Any marketing agency you choose should be able to work with your practice in complete synergy. Unfortunately, that is not always how it goes, as MDA CAB member and highly respected owner practitioner Dr. Lee Brown explains in this informative video that you won’t want to skip.
A lot of dentists feel that marketing isn’t all that important in dentistry. Perhaps they’re used to the traditional word-of-mouth way of doing things. Most of the dentists who do see the benefit in marketing their practices don’t tend to care that much about the quality of the marketing they’re putting out.
Do you believe marketing matters?
A good marketing company will help your practice attract quality patients and prospects more consistently than you can on your own, giving you the opportunity to shine each time one comes through the doors. If you understand the marketing company’s role and you’re prepared to take over where your marketing partner leaves off, you’ll have a recipe for success.
Important Video: What Makes a Good Marketing Company
If the types of patients you really want to see are not finding your practice, if you’ve spent hours upon hours perfecting your skills but rarely get the chance to use your specialized knowledge, then marketing is likely the remedy. Take Dr. Brown’s advice and prioritize marketing your practice to get the business you want and deserve.
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It’s 2022! A new year means new goals and a fresh start. So what can dental practices do to make this year different and better than the last? Here are three important marketing strategies that we think every practice should implement in 2022.
Marketing Strategies You Should Focus On In 2022
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The New Normal
Among the many questions we are being asked from our dentists, the most common one is, “What can I be doing now?” In some cases, dentists think they should just pare back or stop marketing; stop posting on Facebook, pause emails, stop their Google and Facebook ads and discontinue adding content to their website. We…
Ways to Market During These Uncertain Times
Practices are facing unprecedented times and the most savvy practices are taking this opportunity to shift their marketing focus and find ways to stay relevant and active. We are shifting our campaigns to focus on virtual consults in order to help our clients continue to see new and existing patients while their practice is either…
A Shift to Virtual Consultations for Your Dental Practice
When we speak to new clients we often find that their website, Facebook, blogs, and other online platforms all look different making it difficult for patients to see they belong to the same practice. There is no branding-the use of fonts, colors and imagery from one place to the next is different, and there is nothing consistent about the messaging. You have to wonder, how would this make a new patient feel about your practice?
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Video is one of the most effective ways to quickly engage with patients and tell them about you and your practice. It personalizes the information on your website and social media pages, giving people a sneak-peak into you as a person. Whether you’ve used video as part of your marketing before or would like to start, there are 2 great ways to use it on your website and in your marketing.