When it comes to dental practice marketing, custom social media content is not just beneficial; it’s essential for reaching your audience where they are most active. If you are facing challenges getting your team engaged in content creation, take inspiration from the successful approach Karinna, one of our CAB members, took.
We asked CAB member Dr. Lee Brown — practitioner and partner at Brown & Gettings, DDS in West Chester, OH — to talk about his experience since his practice started working with MDA for digital dental marketing. He kindly made a video to share his thoughts, namely about ROI, or return on investment, and indirect marketing.
As much as a dental practice may strive to keep patients happy, providing excellent care and service, sometimes negative reviews happen. We asked Dr. David Pearce, retired owner of a lucrative practice and current dental coach and MDA CAB member, to share some advice about how to deal with negative reviews.
My Dental Agency often relies on a Clinical Advisory Board, a panel of highly esteemed dental professionals we consult to ensure that we are creating accurate and useful campaigns for our clients. Recently, one of our CAB members, Dr. David R. Pearce, spoke about why he believes the CAB is essential. Listen to him here, and continue reading to learn more about why our CAB is such a valuable asset.
Dental fear is a real challenge for so many patients and dentists alike. Patients who fear the dentist are usually the ones who need care the most, and dentists often struggle with how to help them set aside their fears to get the treatment they require. Thankfully, with more information widely available to the public and the option to use digital media as an educational tool, dentists have more opportunity than ever before to help their patients understand their fear and overcome it.
We meet so many dentists who are just completely over insurance companies and their limitations. If you take the time to break it down, the pricing restrictions they impose can be very costly. That’s why some dentists are ditching insurance and running their practices on their own terms. How are they doing it? With the help of Dr. Lee Brown and Freedom Dental Coaching.
In a perfect world, a marketing agency isn’t just another vendor that your practice hires to perform a service. A marketing agency is a partner that understands the unique characteristics of your practice and knows how to leverage them to create effective strategies that produce measurable results. But why only in a perfect world? Why not in the real world? Any marketing agency you choose should be able to work with your practice in complete synergy. Unfortunately, that is not always how it goes, as MDA CAB member and highly respected owner practitioner Dr. Lee Brown explains in this informative video that you won’t want to skip.
A lot of dentists feel that marketing isn’t all that important in dentistry. Perhaps they’re used to the traditional word-of-mouth way of doing things. Most of the dentists who do see the benefit in marketing their practices don’t tend to care that much about the quality of the marketing they’re putting out.
A good marketing company will help your practice attract quality patients and prospects more consistently than you can on your own, giving you the opportunity to shine each time one comes through the doors. If you understand the marketing company’s role and you’re prepared to take over where your marketing partner leaves off, you’ll have a recipe for success.
Hear from renowned dentist and MDA Clinical Advisory Board Member, Dr. David Pearce.
