In a perfect world, a marketing agency isn’t just another vendor that your practice hires to perform a service. A marketing agency is a partner that understands the unique characteristics of your practice and knows how to leverage them to create effective strategies that produce measurable results. But why only in a perfect world? Why not in the real world? Any marketing agency you choose should be able to work with your practice in complete synergy. Unfortunately, that is not always how it goes, as MDA CAB member and highly respected owner practitioner Dr. Lee Brown explains in this informative video that you won’t want to skip.
In this article, I want to go a bit deeper, because the CAB is also a resource for our clients and dental professionals who don’t work with us and are looking for advice on how digital marketing can benefit them.
I’ve always believed that you should surround yourself with people who have different skills and abilities than you do, and fortunately, I’ve been able to do that through the team we’ve built and our clients.
One of our longtime clients and a trusted CAB member, Dr. David Pearce, recently shared with us his experience with digital marketing as a dental professional. We asked him what qualities are important in a marketing agency, and this is what he had to say:
I recently asked Dr. Brown to share his thoughts and experience specifically for dentists who are apprehensive about investing in a comprehensive marketing strategy.