A good marketing company will help your practice attract quality patients and prospects more consistently than you can on your own, giving you the opportunity to shine each time one comes through the doors. If you understand the marketing company’s role and you’re prepared to take over where your marketing partner leaves off, you’ll have a recipe for success.
If the types of patients you really want to see are not finding your practice, if you’ve spent hours upon hours perfecting your skills but rarely get the chance to use your specialized knowledge, then marketing is likely the remedy. Take Dr. Brown’s advice and prioritize marketing your practice to get the business you want and deserve.
Did you miss our LIVE expert panel discussion about Unlocking Your Practice’s Hidden Profits? For the first time, I am giving instant access to a replay of the full discussion.
Stephanie Krotov is our Google & Facebook Ads Manager, a key role at MDA. A major part of her job is being responsible for testing out new ads for our dental practice clients and SEO management (optimizing how search engines see a new website). But that’s not all Stehpanie does, of course. So, let’s take a moment to get to know her a little better!
I’ve just gotten my hands on a remarkable new book that I believe could make all the difference in your practice, especially right now. The author (and my good friend) Scott Manning is giving away free copies to all of our clients and followers, as an added benefit to being a part of My Dental Agency.
When a dental practice hires a marketing agency, they usually have great expectations, and that’s what I love to see! Working with a practice that is enthusiastic about marketing makes my job even more satisfying than it already is.
With social media continuing to grow in popularity, many people believe that email is no longer relevant. We don’t believe that’s true. In fact, email is one of the most powerful marketing tools a dental practice has at its disposal for various reasons, one of them being that not everyone is on social media, but pretty much everyone has an email that they check every day. Adding email to your practice’s marketing strategy is an effective and efficient way to reach a large number of people in a short period of time, and it is far more flexible than any other form of marketing communication.
Marketing is an art and a science. To be effective, your marketing has to appeal to your target audience by giving them information they want and need, and it has to be compelling enough to make them pay attention. So, what works best when it comes to marketing communications? Let’s talk about it.
When it comes to marketing, there’s nothing more convincing than seeing real results and case studies showing the progress from start to finish, the specific steps it took to get there, and the detailed end results.
There are thousands of marketing and advertising agencies in the US, from huge, national corporations to tiny boutique agencies with a single owner, and everything in between. Obviously, not all marketing agencies are equal.
